John Wood

Articles by John Wood

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

Eight Ways to Greater Success By Living a “Never Stop Learning” Life

To achieve greater copywriting success, you need to create a “never stop learning” lifestyle. Here are eight simple action steps to get you started.

When You Should “Write For Free”… And When You Shouldn’t

Should freelancers write for free? Should you have to write “on spec” in order to land work, or are clients out of line to expect it? Get the answers here.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...

John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.

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On the AWAI Blogs Page, you’ll find your favorite AWAI writers publishing today’s hottest copywriting tips, links to engaging articles and a forum where you can get involved by posting your own comments …

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