John Wood

Articles by John Wood

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

When You Should “Write For Free”… And When You Shouldn’t

Should freelancers write for free? Should you have to write “on spec” in order to land work, or are clients out of line to expect it? Get the answers here.

11 Tips to Help You Get New Clients Through Cold Calling

John Wood tells you how to make cold calling work for your freelance copywriting business.

5 Lessons from Michael Jordan’s Minor League Baseball Career

Michael Jordan’s baseball career has 5 important lessons for writers: learn from criticism, be generous, work hard, prove naysayers wrong, and love what you do!

Six Steps to Writing a Successful White Paper

John Wood explains how writing white papers can be a very lucrative niche for copywriters.

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On the AWAI Blogs Page, you’ll find your favorite AWAI writers publishing today’s hottest copywriting tips, links to engaging articles and a forum where you can get involved by posting your own comments …

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