Articles by John Wood
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
When You Should “Write For Free”… And When You Shouldn’t
November 17, 2017 (06:10:10 am)
Should freelancers write for free? Should you have to write “on spec” in order to land work, or are clients out of line to expect it? Get the answers here.
How to Write a Killer Press Release and Use It to Bring Traffic to Your Client's Website
August 22, 2012 (06:13:21 am)
John Wood gives you the details on press releases, an easy and cost-effective way for your client to gain exposure for their company and a great skill to hone for your freelance copywriting business.
11 Tips to Help You Get New Clients Through Cold Calling
May 21, 2012 (06:04:28 am)
John Wood tells you how to make cold calling work for your freelance copywriting business.
5 Lessons from Michael Jordan’s Minor League Baseball Career
November 22, 2013 (06:26:39 am)
Michael Jordan’s baseball career has 5 important lessons for writers: learn from criticism, be generous, work hard, prove naysayers wrong, and love what you do!
More About John Wood
February 11, 2008 (09:22:26 am)
On the AWAI Blogs Page, you’ll find your favorite AWAI writers publishing today’s hottest copywriting tips, links to engaging articles and a forum where you can get involved by posting your own comments …