14 Tips Copywriters Can Learn from Professional Storytellers
July 28, 2003 (05:09:56 pm)
John Forde shows how the art of storytelling can make your copy stronger.
5 Shockingly Simple Ways to Influence Your Buyer
July 14, 2003 (05:04:50 pm)
John Forde reveals five simple persuasive tools that can boost your sales.
Seven Ways to Encourage Better Copy Critiques
June 30, 2003 (05:02:43 pm)
John Forde gives you seven strategies to get more out of every copy critique.
How to Turn Your Pile of Research into a Seamless Promotional Package
June 09, 2003 (04:51:37 pm)
John Forde shares how to integrate your research into your package.
Quick Tip: The Real Meaning of "Good Writing"
June 02, 2003 (04:50:58 pm)
John Forde reveals a powerful secret that will help you become a better writer.
9 Power-Proofreading Tips for Sales Copy
May 05, 2003 (04:35:58 pm)
John Forde shares 9 ways to be sure you catch the mistakes in your copy before handing it in.
Body (Copy) Language: Six Accidental Messages Copywriters Send
April 21, 2003 (04:18:57 pm)
John Forde reveals six mistakes that copywriters make in the body of their sales packages.
How Close is Too Close for Copy?
April 07, 2003 (04:11:20 pm)
John Forde shares strategies for establishing the right level of connection and familiarity with your readers.
Secrets of a Master: How To Borrow Ideas Without Breaking the Law
December 23, 2002 (12:25:06 pm)
John Forde shows how to use other people's ideas without breaking the law.
Secrets of a Master: How to Write a Promo “Overnight”
December 02, 2002 (12:41:52 pm)
John Forde gets Don Mahoney to spill his best productivity secrets.
Secrets of a Master: Brainstorming for One
October 21, 2002 (06:40:32 pm)
John Forde shows you how to get ideas flowing for your next promotion.
Secrets of a Master: “Wannabe” vs. “Have-To-Be”: The Difference Between Copy That Works and Copy That Doesn't
September 23, 2002 (07:10:38 pm)
John Forde shows you how a difference in your approach can cause your next package to succeed or fail.
How to Write Better Copy by Being Honest
September 16, 2002 (07:35:08 pm)
Michael Masterson and John Forde on the importance of being honest in your copy.
Secrets of a Master: Features and Benefits Made Eas(ier)
September 03, 2002 (07:40:48 pm)
John Forde makes it easy to tell the difference between features and benefits.
12 Ways to Use Lift Notes to Boost Response
July 08, 2002 (08:30:52 pm)
John Forde gives you 12 strategies you can use to write better lift notes.
Is Procrastination Interfering With Your Goal to Be a Top Copywriter? Take This Test
June 10, 2002 (08:38:54 pm)
Take this test to find out if procrastination is interfering with your success.
Secrets of a Master: How to Write Guarantees That "Guarantee" You a Winning Package
June 10, 2002 (08:20:24 pm)
John Forde shares secrets to writing better guarantees that boost response.
Direct Mail “Definitions”
April 08, 2002 (09:29:30 pm)
John Forde gives you definitions (real ones and funny ones) for common direct response marketing terms.
Quick Tip: Headlines
March 25, 2002 (09:46:14 pm)
John Forde discusses the importance of honesty in your headlines.
Secrets of a Master: “The Secret of the ‘Naïve’ Narrator”
March 25, 2002 (09:45:00 pm)
John Forde shares how you can use the “naïve narrator” technique to connect with your readers.