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How Long Should a Sales Letter Be?

Many writers ask how long a sales letter should be, but that’s not the right question. Discover the one thing that determines the length of a sales letter.

How to Gain a Rich Life Through Clear and Compelling Copywriting

Mark Ford lives a rich and rewarding lifestyle as a copywriter. You can too, by following his simple formula for writing clear and compelling copy.

How to Speak Intelligently About Everything That Matters

Mark Morgan Ford's new book, How to Speak Intelligently About Everything That Matters, is your new "cheat sheet" for great ideas! Learn more about his book here.

How Long Should a Sales Letter Be?

Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.

How Long Should a Sales Letter Be?

How long should a sales letter be? We get this question a lot. See what Mark Ford has to say. Are you selling a “need-to-know” or a “want-to-know” product?

What Is Good Writing? Find Out & You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...