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The Perfect Lead Magnet in 8 Easy Steps

A lead magnet is an effective way to capture your prospect’s attention. Here is an easy 8-step process for developing the perfect lead magnet.

5 Strategies to Identify Keywords for White Papers

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

The Impact of Mobilegeddon on B2B Websites

Google recently launched a new algorithm that brought on what has been termed “Mobilegeddon.” Here’s what you need to know.

Seven Ways to Avoid the Pain of Bad Ergonomics

The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.

How to Eliminate Low-Quality Backlinks and Boost Website Rank

All links to your site aren’t helpful. Here’s how to eliminate backlinks that harm search results and what to do if you can’t get them removed.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

Using Long-Tail Keywords to Boost Your Traffic

70 percent of keyword searches use long-tail key phrase. Learn how you can use long-tail keywords to increase your website traffic.

4 Offline Self-Promotion Strategies that Can Bring Online Work

Freelancers who use a blend of online and offline self-promotion strategies tend to have the most success. Discover 4 offline strategies that really work.

Inbound Link-Building Practices: Don’t Be Put in Google “Time Out”

Inbound link building is still important to SEO success. However, breaking the rules could be devastating. Are you breaking any of them?