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Copywriting Offers a Better Life

AWAI Staff Writer, Guillermo Rubio, reports on the very real opportunity copywriting provides those seeking independence, financial security and a better lifestyle.

The Difference Between Earning a Living and Amassing a Fortune As a Copywriter

AWAI Staff Writer, Guillermo Rubio, reports from Bootcamp 2008 on how to earn more than just a “good” living as a copywriter.

Thought Showers Are for Ninnies! – Rile Up Your Prospect’s Emotions and Ramp Up Your Selling Power With Choice Words

AWAI Staff Writer, Guillermo Rubio, illustrates how words have an amazing power to stir your emotions, and ultimately move you to action.

What Paul Newman Can Teach You About Copywriting Success

AWAI Staff Writer, Guillermo Rubio, reveals the one thing many successful people have in common.

How to Generate BIG Ideas … and Even BIGGER Paychecks!

Your success as a copywriter hinges on coming up with one fresh “big idea” after another. AWAI Staff Writer, Guillermo Rubio, offers 3 tips for doing just that.

How to Write an Exciting Interview

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Boost Your Copywriting Skills With This Overlooked “Secret Weapon”

AWAI Staff Writer Guillermo Rubio explains how studying articles is one of the best ways to get good at writing copy … fast.

What Abraham Lincoln and AWAI Member Steve Coombes Can Teach You About Success

AWAI Member and web copywriter, Steve Coombes shares his secret to success.

10 Billion Reasons Craig Can Help You Get Paid

AWAI Staff Writer, Guillermo Rubio reveals a popular website that can be used to find clients and sharpen your copywriting skills.

Copywriting's Biggest Challenge

When readers start knowing where the copy is going … they tend to dismiss it - tune it out …

Use Will Smith’s “Magic Formula” to Ramp Up the Selling Power of Your Copy

Will Smith is Hollywood’s most “bankable” movie actor, with a string of blockbuster hits. Learn how you can use his “magic formula” to accelerate your growth and income as a copywriter.

Master Copywriter John Forde and “the Full Monty” … Plus, 4 Questions That Will Improve Your Copy Instantly!

The more techniques, strategies, and secrets you learn, the easier it is to get further away from one of the most important keys to becoming a great copywriter – the basics.

How an Oregon Salesman and Two Former Pastors Self-Published a Best-Selling Novel and Sold 750,000 Copies on a $300 Marketing Budget

AWAI staff writer Guillermo Rubio explains how self-promotion combined with a book that taps into the nation’s psyche, can result in a bestseller.

How One Goofy Idea Can Make You Millions

Business success requires neither original nor big ideas. In fact, you can achieve tremendous business success … even if all you have is one “goofy” idea.

Business Building Tips from a Million-Dollar Copywriter

Professional copywriter Carline Anglade-Cole offers her advice for building your copywriting business.

Building Your Copywriting Business … How AWAI Member Joshua Boswell Turned a $2,000 Assignment Into $60,000

AWAI “Wall of Fame” copywriter Joshua Boswell explains how to get the most out of every project and every client by thinking “win-win.”

Improve Your Copywriting Skills … Fake Cocaine and Other Secrets of the World’s Greatest Bullet Writers

AWAI staff writer Guillermo Rubio explains how bullets can boost response by tapping into emotional benefits, building curiosity and urgency, and teasing the reader into wanting to know more.

How the Secret of the “Chinese Finger Trap” Can Transform Your Copywriting Career

AWAI staff writer Guillermo Rubio explains how he uses the “Secret of the Chinese Finger Trap” to keep his writing simple and conversational.

A Proven Technique for Pushing Past Your Fears and Achieving Your Dreams

AWAI staff writer Guillermo Rubio shares how visualization helped him push past his fears and push open the door to achieving his dreams.

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