A Lesson in How Little Observations Can Become the Backbone of a Great Idea
October 17, 2016 (06:30:42 am)
At its heart, copywriting is about turning ideas into winning promotions. That’s why you should never limit the sources you use to come up with ideas.
The Secret Advantage that Separates “A-List” Copywriters from Ordinary Writers
October 10, 2016 (06:09:49 am)
There’s really only one secret for climbing the ranks to “A-list” copywriter: You have to master the skill of coming up with good ideas
A Groundbreaking Moment for AWAI’s Annual Copywriting Bootcamp
October 03, 2016 (06:24:21 am)
Don’t agonize over studying winning sales letters when the experts are ready and willing to give you all the help you need.
How to Tell the Difference Between Good Sales Copy and Bad Sales Copy
September 26, 2016 (06:43:49 am)
Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.
A New Way to Think About a 56-Year-Old Marketing Principle
September 19, 2016 (06:58:27 am)
Start thinking like a marketer and you are bound to write more winning sales letters and get paid more money too.
Become a Fearless Copywriter: Give Yourself an Edge Using the Russian Goulash Method of Copywriting
September 12, 2016 (06:37:21 am)
Becoming a fearless copywriter is like making Russian goulash… you just have to keep at it until the words flow like magic.
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
This Winning Copywriting Formula Starts by Asking Intriguing Questions
August 29, 2016 (06:31:52 am)
Asking intriguing questions around facts you uncover from your research could lead to millions in sales.
Mega-Best-Selling Author Reveals Secret of Getting Started as a Writer
August 22, 2016 (06:48:40 am)
To be a great, go-to copywriter, you can never stop learning about copywriting. It’s a never-ending process.
Always Do the Work Needed to Get Testimonials for Your Sales Letter
August 15, 2016 (06:43:37 am)
Testimonials are often neglected, but they are like word-of- mouth advertising and help you get the sale.
Why Not Having Testimonials in Your Sales Letter Could Hijack Response
August 08, 2016 (06:15:58 am)
To overcome the prospect’s natural skepticism, inject a dose of credibility into your sales message using the power of testimonials.
Why Copywriting is the Best Freelance Career and Why You Should Become a Copywriter Now
August 01, 2016 (06:30:54 am)
Forbes ranked copywriting as the best freelance career worth quitting your job… Here’s why that is true.
Copywriters Have it Easy; Regular Writers Have it Hard...Here’s Why
July 25, 2016 (06:08:52 am)
Beloved A-list copywriter with 4 decades of experience explains why regular freelance writing is more difficult than achieving success as a copywriter.
Why You Can’t Rush Your Success as a GREAT Copywriter
July 18, 2016 (06:19:48 am)
Becoming a GREAT copywriter is possible if you put in the time. But it doesn’t happen overnight… it takes patience, persistence, and perspiration.
The "Rogues Gallery" Secret for Writing Emails People Eagerly Look Forward to Reading and Buying From
July 11, 2016 (06:09:53 am)
The more you dramatize problems the prospect suffers, the more valuable the product you are selling becomes. Here’s the simple way to make your product the hero.
Here’s How to Make Sure Your Copy Passes the Perry Mason Test
July 04, 2016 (06:37:33 am)
Proof is one of the most crucial elements in good copy. Here are eight techniques you can use to prove your case beyond any reasonable doubt.
Don’t Ignore Networking, Instead Use the Fabergé Method
June 27, 2016 (06:48:37 am)
How expanding your network of clients works like the Fabergé Organics shampoo commercial: One person tells another and so on and on.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
The $93 Million Writing Method
June 13, 2016 (06:04:25 am)
Use this 7-point system to advance your career and become a better copywriter.
The Copywriting Method That Works Every Time
June 06, 2016 (06:27:45 am)
In copywriting, hands-down one of the best ways to sell a product is telling a story.