John Torre

Articles by John Torre

4 Important Lessons I’ve Learned on My Way to AWAI’s “Wall of Fame”

AWAI'er John Torre shares four strategies he's learned that you can start using today to achieve your own copywriting goals.

Quick Tips for Writing Emails That Make It Through the Blockade

There are many considerations that go into email marketing. Use these quick tips for writing emails that will get opened, get read, and get a response.

Writing First Sentences and Paragraphs to Make a Great Impression

Your first sentences and paragraphs are what make your first impression on your reader. Make these stronger to hold attention longer.

Selling More Than Just Features and Benefits

Learn how to drill down to the emotional level that prompts your prospect to take action...

Get Your Reader Personally Involved

Learn how to use involvement devices to engage your readers and get them to take the action you want...

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