Pat Coffey

Articles by Pat Coffey

From The Golden Thread Mailbag … Finding Clients

Pat Coffey answers a member's question about finding clients.

From The Golden Thread Mailbag … Self-Promotion Letter

Pat Coffey answers a member's question about self-promotion letters.

From The Golden Thread Mailbag … “Conscious Ignorance”

Pat Coffey talks about the important learning step “conscious ignorance.”

From The Golden Thread Mailbag … The Lead vs. The Big Idea

Pat Coffey answers a member's question about the difference between the lead and the big idea.

From The Golden Thread Mailbag … “You Have Been Selected”

Pat Coffey talks about the use of the phrase “you have been selected” in direct marketing.

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