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From The Golden Thread Mailbag … Is it Legal to Use the Name of Another Company?

Matt Turner answers a member's question about the legality of using another company's name.

From The Golden Thread Mailbag … “Conscious Ignorance”

Pat Coffey talks about the important learning step “conscious ignorance.”

From The Golden Thread Mailbag … Book Publishers Need Copy Too

Pat Coffey explains that book publishers have products to promote and so need copywriters too.

From The Golden Thread Mailbag … Legal Risk as a Copywriter

Pat Coffey talks about your legal risk as a copywriter.

From The Golden Thread Mailbag … Building a Portfolio

Pat Coffey talks about the ownership of copy you've written and how to include it in your portfolio.

From The Golden Thread Mailbag … When You Can Do Better

Pat Coffey talks about trying again with the same company when you've failed to beat their control in the past.

From The Golden Thread Mailbag … Rewriting Samples

Pat Coffey explains when it's OK to rewrite the samples in your portfolio.

From The Golden Thread Mailbag … Client Contracts

Pat Coffey answers a question from a member about using contracts with copywriting clients.

From The Golden Thread Mailbag … Hourly Billing

Pat Coffey explains why most copywriters charge by the package rather than doing hourly billing.

From The Golden Thread Mailbag … Intimacy vs. Benefits

Pat Coffey explains the difference between intimacy and benefits.

From The Golden Thread Mailbag … Immerse Yourself in the Medium

Pat Coffey talks about immersing yourself in the medium of copywriting.

From The Golden Thread Mailbag … Identifying Good Letters

Pat Coffey talks about distinguishing good copy from bad copy.

From The Golden Thread Mailbag … The Lead vs. The Big Idea

Pat Coffey answers a member's question about the difference between the lead and the big idea.

From The Golden Thread Mailbag … Public Speaking

Pat Coffey passes on a member tip about public speaking to get clients.

From The Golden Thread Mailbag … The Length of a Sales Letter

Pat Coffey answers a question from a member about the right length for a sales letter.

From The Golden Thread Mailbag … Finding Clients

Pat Coffey answers a member's question about finding clients.

From The Golden Thread Mailbag … Hard Copy

Pat Coffey answers a member's question about the psychological and practical benefits of sending hard copy.

From The Golden Thread Mailbag … Opting In

Pat Coffey answers a question about the need for e-letter subscribers to opt-in.

From The Golden Thread Mailbag … Know Who’s Signing the Letter

Pat Coffey talks about the importance of knowing as much as possible about the person who is signing your sales letter.

From The Golden Thread Mailbag … Company Contacts Are Prospects

Pat Coffey explains that company contacts are prospects too.

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