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From The Golden Thread Mailbag … Is it Legal to Use the Name of Another Company?
January 16, 2007 (09:04:52 am)
Matt Turner answers a member's question about the legality of using another company's name.
From The Golden Thread Mailbag … “Conscious Ignorance”
January 09, 2007 (09:01:25 am)
Pat Coffey talks about the important learning step “conscious ignorance.”
From The Golden Thread Mailbag … Book Publishers Need Copy Too
December 26, 2006 (11:14:29 am)
Pat Coffey explains that book publishers have products to promote and so need copywriters too.
From The Golden Thread Mailbag … Legal Risk as a Copywriter
December 18, 2006 (11:13:33 am)
Pat Coffey talks about your legal risk as a copywriter.
From The Golden Thread Mailbag … Building a Portfolio
December 11, 2006 (11:00:33 am)
Pat Coffey talks about the ownership of copy you've written and how to include it in your portfolio.
From The Golden Thread Mailbag … When You Can Do Better
December 04, 2006 (10:58:59 am)
Pat Coffey talks about trying again with the same company when you've failed to beat their control in the past.
From The Golden Thread Mailbag … Rewriting Samples
November 20, 2006 (10:49:30 am)
Pat Coffey explains when it's OK to rewrite the samples in your portfolio.
From The Golden Thread Mailbag … Client Contracts
November 13, 2006 (10:45:51 am)
Pat Coffey answers a question from a member about using contracts with copywriting clients.
From The Golden Thread Mailbag … Hourly Billing
October 30, 2006 (10:38:22 am)
Pat Coffey explains why most copywriters charge by the package rather than doing hourly billing.
From The Golden Thread Mailbag … Intimacy vs. Benefits
October 16, 2006 (10:30:45 am)
Pat Coffey explains the difference between intimacy and benefits.
From The Golden Thread Mailbag … Immerse Yourself in the Medium
October 09, 2006 (10:25:12 am)
Pat Coffey talks about immersing yourself in the medium of copywriting.
From The Golden Thread Mailbag … Identifying Good Letters
October 03, 2006 (10:24:18 am)
Pat Coffey talks about distinguishing good copy from bad copy.
From The Golden Thread Mailbag … The Lead vs. The Big Idea
September 25, 2006 (10:18:43 am)
Pat Coffey answers a member's question about the difference between the lead and the big idea.
From The Golden Thread Mailbag … Public Speaking
September 18, 2006 (10:17:16 am)
Pat Coffey passes on a member tip about public speaking to get clients.
From The Golden Thread Mailbag … The Length of a Sales Letter
September 11, 2006 (10:12:13 am)
Pat Coffey answers a question from a member about the right length for a sales letter.
From The Golden Thread Mailbag … Finding Clients
September 04, 2006 (10:09:23 am)
Pat Coffey answers a member's question about finding clients.
From The Golden Thread Mailbag … Hard Copy
August 14, 2006 (09:52:48 am)
Pat Coffey answers a member's question about the psychological and practical benefits of sending hard copy.
From The Golden Thread Mailbag … Opting In
August 07, 2006 (09:51:06 am)
Pat Coffey answers a question about the need for e-letter subscribers to opt-in.
From The Golden Thread Mailbag … Know Who’s Signing the Letter
July 31, 2006 (09:43:50 am)
Pat Coffey talks about the importance of knowing as much as possible about the person who is signing your sales letter.
From The Golden Thread Mailbag … Company Contacts Are Prospects
July 24, 2006 (09:42:14 am)
Pat Coffey explains that company contacts are prospects too.
