The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)
Discover the names and websites of 10 top mailers in the banking industry.
10 Ways to Build a High-Quality, Opt-in Email List
October 01, 2008 (10:54:28 am)
AWAI Staff Writer, John Wood, offers 10 ways to build a high-quality, opt-in email list for your client (and for yourself).