Inside AWAI Webinar and Q&A:
Marketing 101 for Writers: Get More Assignments and Make More Money by Knowing the Basics

Webinar Playback

Want to make it easier to land well-paid writing assignments?

There’s a reason why companies pay copywriters so much money to write effective copy and content …

Because without it, their marketing machine – and therefore their business – would cease to exist!

You have massive power as a writer to help clients attract prospects, form relationships, and ultimately turn them into customers (and sales!).

And whether you’re writing “pre-suasive” content or persuasive copy, understanding the basics of marketing will help you:

  • Get your foot in the door.
  • Get better results from everything you write.
  • Make more money as a writer.

During this Inside AWAI session, Marketing 101 for Writers: Get More Assignments and Make More Money by Knowing the Basics, Pam Foster, Rebecca Matter, and Sandy Franks will teach you the basics of what you need to know.

In under an hour, they cover …

  • How a basic understanding of marketing affects the results of your copy and content.
  • Key marketing concepts like the copy-content continuum, buyer’s journey, and marketing funnels (as well as how to use them to blow up your proposals so you make a ton more money).
  • The power of testing and how you can use it to your advantage as a writer.
  • How to talk the talk with confidence with clients (and how to quickly find any answers to questions that come up, so you can handle them with ease).
  • And so much more!

They also opened up a Q&A with listeners about marketing, landing clients, and making money as a freelance writer.

Webinar Materials

Audio Playback

Webinar Transcript

Additional Resources

Article: 4 Abundant Marketing Buckets of Opportunity for Freelance Writers

AWAI’s Ultimate Glossary of Copywriting Terms and Direct-Response Definitions

AWAI’s Master Certification for Direct Response Copywriters

AWAI Article Archives

AWAI Article Training Programs

Access the Inside AWAI archives here.