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- Living the Writer's Life: Ashley Jonkman
- Artistically inclined Ashley Jonkman found passion through writing early on in her adult life, but other pursuits soon filled her days. Then when the pandemic presented a unique opportunity to write for a nonprofit, her efforts blossomed into a full position, and she’s been in demand ever since. Discover how she overcame self-doubt by jumping at new opportunities and showing...
www.awai.com/2024/01/living-the-writers-life-ashley-jonkman
- Ghostly Insights
- In this haunting Halloween tale, a writer plagued by procrastination is visited by ghostly reminders that reveal the true horror isn’t supernatural—it’s the wasted time and lost potential that come from delaying the work he’s meant to do.
www.awai.com/2025/10/ghostly-insights
- 2025 “Take Flight” Industry Briefing Event — Free Webinar and Q&A
- A record $17 billion in NEW marketing dollars is flooding into the industry between now and 2030 as businesses double down on great copy… And that’s on top of the more than $25 billion currently being spent. To help you claim your share of this massive influx of money and take full control of your copywriting career in 2025 and beyond… we’ve completely...
www.awai.com/2025/02/webinar-take-flight-industry-briefing-event-playback
- The Simple Drilling Down Process that Makes Your Copy Feel More Real
- Sandy Franks shares a simple "drilling down process" that makes your copy feel more real and compelling … and gets the response you're looking for from your readers.
www.awai.com/2024/04/the-simple-drilling-down-process
- Practice: Why is it so Important?
- How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.
www.awai.com/2024/03/practice-why-is-it-so-important
- How My Network Helped Me Land My First Copywriting Client Without My Even Asking
- Alan Ramsey shares her story of how she got her first client.
www.awai.com/2024/12/how-my-network-helped-me-land-my-first-client
- A Hot New B2B Project You Should Know About
- With all the existing and new opportunities in B2B, there’s never been a better time to be a B2B copywriter.
www.awai.com/2024/08/a-hot-new-b2b-project-you-should-know-about
- Living the Writer's Life: Tom Gerencer
- Tom Gerencer always had an eye for outdoor fun and committed to living where he could satisfy that need. But when money grew tight at the same time his family expanded, he needed a reliable fix. His two requirements were better-than-minimum-wage income and not being tied to an office. Not only did writing satisfy both needs, but he took it to a whole other level. Read on to...
www.awai.com/2023/09/living-the-writers-life-tom-gerencer
- Easy Domino-Effect Audience Research for Stronger Writing
- The core, the heart, the soul of our writing… lies in our audience. And getting to know your audience is the gold standard for good persuasive writing. Health Master Copywriter Carline Anglade-Cole perfected this art when writing about supplements to the older market. To really find out what was on their minds and haunting their dreams, she went to Walmart and sat on a bench...
www.awai.com/2024/07/easy-domino-effect-audience-research
- Perfection is a Myth, Especially When It Comes to the Writer's Life
- Michele Peterson digs into perfection, why it’s a myth, and reasons why imperfection should be embraced.
www.awai.com/2024/05/perfection-is-a-myth
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