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Defining Your Own Unique Selling Proposition to Attract Clients
Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.
www.awai.com/2019/05/defining-your-own-unique-selling-proposition
A Handy Site Audit Checklist for SEO and Content Writing that Works — And Leads to More …
A paid website audit is a gateway to new writing projects. Use this checklist to identify weaknesses on your client’s website. Then, get paid to fix them.
www.awai.com/2017/10/a-handy-site-audit-checklist-for-content-writing
Living the Writer's Life: Cindy Cyr
When Cindy Cyr’s boss refused to give her leave to travel to her dying sister’s side, the wheels of change were forever put in motion. But Cindy was able to make sweeping changes to her life pretty quickly, thanks to the opportunities she found through writing. Because of her bold actions, she’s never again faced the pain of being barred from spending time with a...
www.awai.com/2023/09/living-the-writers-life-cindy-cyr
How to Train Your Dragon: Copywriting with Dyslexia
Learn how to overcome dyslexia as a copywriter. Use these easy tips, tools, and mindset shifts to turn challenges into creative strengths.
www.awai.com/2025/10/how-to-train-your-dragon-copywriting-with-dyslexia
How I Found a Big Idea in Paris
Successful copywriters are the ones who can find and develop solid Big Ideas for direct-response promotions. Use these three guidelines to spot Big Ideas.
www.awai.com/2020/02/how-i-found-a-big-idea-in-paris
"Can You Send Me a Writing Sample?" Here’s What You Do…
You can pursue any writing projects you want, even if you don’t have a lot of samples. Follow this effective strategy and land prospects.
www.awai.com/2018/11/can-you-send-me-a-writing-sample-what-to-do
Create an Ideal Buyer Persona for Your Business :: January :: 2021 :: AWAI
Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.
www.awai.com/2021/01/create-an-ideal-buyer-persona-for-your-business
How to Write a Bait Piece That Attracts Your Ideal Clients
Getting clients is more than just telling them you're a good copywriter. It's showing them as well, and Kathryn Aragon has a great way to show your potential clients what you can do for them.
www.awai.com/2012/03/attract-your-ideal-clients
Write Powerful Bullets That Your Readers Will Devour Like Starving Teenagers...
Today, John Wood is going to talk about an essential part of every writer’s marketing arsenal: bullet writing.
www.awai.com/2011/12/write-powerful-bullets
3 Ways You Can Leverage Your Copywriting Skills for Bigger Income
You can earn money offering your copywriting skills to clients or you can leverage your copywriting skills to increase your income in other ways.
www.awai.com/2019/08/how-to-leverage-your-copywriting-skills

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