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- How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to …
- Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
www.awai.com/2016/08/build-winning-3-d-image-and-promo-without-talking
- Benefits that Sing and Soar — in Five Simple Steps: Part 2
- It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
www.awai.com/2016/07/benefits-that-sing-and-soar-in-five-steps-part-2
- 3 Things I Learned from Our First Group of Chatbot Copywriting Students
- There are plenty of programmers to BUILD chatbots, but there’s a shortage of copywriters trained in how to WRITE chatbot scripts. Here are three insights for you to see if this new opportunity is for you.
www.awai.com/2020/11/what-i-learned-from-our-chatbot-writing-students
- Applying the 4 “C’s” of Copywriting Success
- Commitment, consistency, clarity, & confidence are 4 qualities that will help you succeed in your career. Take 40 minutes to figure out you want to commit to.
www.awai.com/2013/08/applying-the-4-cs-of-copywriting-success
- Are You Waiting to “Feel Confident”?
- Forget about confidence — there’s something else you need instead. Use this other trait to get started and move forward in your copywriting business.
www.awai.com/2021/04/are-you-waiting-to-feel-confident
- Be Your Client’s Content Expert and Grow Your Income By 10x
- Become a content marketing strategist so you can set yourself up to earn 10x the fees. This is one of the biggest opportunities in the industry today. Discover how you can make content plans come together.
www.awai.com/2021/06/be-a-content-expert-and-grow-your-income-by-10x
- Build Your Writing Business According to the Laws of Nature
- Your business is going to go through “seasons”… changes that correspond to natural laws. How you prepare for those changes can help your business grow and grow. Don’t fear change — instead embrace it.
www.awai.com/2021/12/build-your-writing-business-with-laws-of-nature
- Seven Steps to Personal Excellence and Achieving All Your Goals in Life
- Although seemingly obvious, John Wood reminds us how to achieve excellence and surpass our goals in living the writer's life.
www.awai.com/2012/04/seven-steps-to-personal-excellence
- How to Solicit Useful Feedback on Your Writing and Why
- Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.
www.awai.com/2015/08/soliciting-feedback-on-your-writing
- 4 Ways to Legally “Steal” Copy Ideas and Make Them Your Own
- Stealing somebody else’s copy is illegal, but you can take their ideas and make them your own, legally. Jen Stevens shows 4 ways to cook an idea your way.
www.awai.com/2017/05/4-ways-to-legally-steal-copy-ideas
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