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- Member Spotlight: Judith Halish - Turning Case Studies into a Rewarding Freelance Path
- Judith Halish turned AWAI’s Case Study Certification into a springboard for credibility, new clients, and even author credit on a memoir project.
www.awai.com/2025/10/member-spotlight-judith-halish
- PLAYBACK: 3 Steps to Launching Your Clientless Writing Business
- Want to start your own clientless writing business around what you love… but don’t know where to begin? Listen in on this free training, where AWAI President Rebecca Matter breaks down EXACTLY how you can get started.
www.awai.com/2025/01/playback-launching-your-clientless-writing-business
- PLAYBACK: 5 Reasons Every Writer Should Have a Money-Making Website
- Tune in as AWAI President Rebecca Matter and digital copywriting legend Nick Usborne discuss the benefits of building your own Money-Making Website, including how it can help you grow your skills, build your confidence, and open the door to other paid writing opportunities.
www.awai.com/2025/09/playback-5-reasons-for-a-money-making-website
- Member Spotlight: Leslie Blaize - How AWAI’s Case Study Specialist Certification Transformed …
- After earning AWAI’s Case Study Specialist Certification, Leslie Blaize transformed her freelance career by building a strong portfolio, landing high-value clients, and becoming a leading advocate for using case studies to drive trust and storytelling in the A/E/C industry.
www.awai.com/2025/09/member-spotlight-leslie-blaize
- Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
- After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her...
www.awai.com/2025/08/success-story-claudia-cesarotti
- PLAYBACK: The September Advantage — Finish Your Writing Year STRONG
- There’s a big secret about September that every writer needs to know. And in this recent Facebook Live, AWAI President Rebecca Matter breaks down what every writer should be doing right now to finish 2025 strong.
www.awai.com/2025/09/playback-the-september-advantage
- Member Spotlight: Valeria Collier-Vick - From Uncertainty to Impact: How Case Studies Opened the …
- After taking AWAI’s Case Study Mastery Certification, Valeria Collier-Vick shifted from running a travel agency to writing copy, using her knack for listening and storytelling to create powerful case studies that win over clients and make a real impact.
www.awai.com/2025/10/member-spotlight-valeria-collier-vick
- Embracing Entitlement and the Arrogance of Belonging
- Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.
www.awai.com/2024/03/embracing-entitlement
- Bob Bly on the Joy of Copywriting
- Bob Bly shares a list of seven reasons why he finds joy in copywriting.
www.awai.com/2024/05/joy-of-copywriting
- The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
- Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
www.awai.com/2025/08/success-story/pauline-longdon
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