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- The Simple Drilling Down Process that Makes Your Copy Feel More Real
- Sandy Franks shares a simple "drilling down process" that makes your copy feel more real and compelling … and gets the response you're looking for from your readers.
www.awai.com/2024/04/the-simple-drilling-down-process
- Practice: Why is it so Important?
- How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.
www.awai.com/2024/03/practice-why-is-it-so-important
- How My Network Helped Me Land My First Copywriting Client Without My Even Asking
- Alan Ramsey shares her story of how she got her first client.
www.awai.com/2024/12/how-my-network-helped-me-land-my-first-client
- A Hot New B2B Project You Should Know About
- With all the existing and new opportunities in B2B, there’s never been a better time to be a B2B copywriter.
www.awai.com/2024/08/a-hot-new-b2b-project-you-should-know-about
- Easy Domino-Effect Audience Research for Stronger Writing
- The core, the heart, the soul of our writing… lies in our audience. And getting to know your audience is the gold standard for good persuasive writing. Health Master Copywriter Carline Anglade-Cole perfected this art when writing about supplements to the older market. To really find out what was on their minds and haunting their dreams, she went to Walmart and sat on a bench...
www.awai.com/2024/07/easy-domino-effect-audience-research
- Perfection is a Myth, Especially When It Comes to the Writer's Life
- Michele Peterson digs into perfection, why it’s a myth, and reasons why imperfection should be embraced.
www.awai.com/2024/05/perfection-is-a-myth
- How to Improve AI Writing With an Emotional Intelligence Audit
- Nick Usborne shares five elements to look for when reviewing copy that is generated with AI to get you started.
www.awai.com/2024/12/improve-ai-writing-with-an-emotional-intelligence
- These Three Elements Give Stories More Meaning to Your Reader (and Get Them to Take Action)
- Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.
www.awai.com/2024/03/give-stories-more-meaning
- Living the Writer's Life: Melynda Boyce
- Melynda Boyce stepped into freelancing out of both choice and necessity, after her family and financial obligations grew exponentially in a short amount of time. Though she’s had a strong cheerleader in the wings by way of her older sister (the fabulous Jen Adams, who is director of The Professional Writers’ Alliance and also one of our favorite fellow Barefoot...
www.awai.com/2024/07/living-the-writers-life-melynda-boyce
- Living the Writer's Life: Steve Maurer
- Steve Maurer has long been one of the friendliest, most helpful Barefoot Writers we’re proud to call a member. Along with always being ready to encourage someone move forward in their writing journey, he’s one of the humblest copywriters you’ll meet — though his rise to well-paid writing was seamless and fast. Enjoy Steve’s story.
www.awai.com/2024/04/living-the-writers-life-steve-maurer
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