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- 3 Good Reasons to Invest in the Structure of Your Business
- So many people who come to me for mentoring tell me they won't feel confident enough to start looking for clients "until they have all their ducks in a row." And that makes sense … When you're starting something new, you need a solid foundation. Otherwise, you feel like you're floating out there, unmoored and without an anchor. That kind of instability is very...
www.awai.com/2024/03/invest-in-the-structure-of-your-business
- Living the Writer's Life: Derek Coleman
- Derek Coleman felt like his life was wasting away, working for meager pay at a dull job that required a prolonged commute. He made an escape plan and dove in, then found himself in a pickle when it didn’t work out the way he’d hoped. Writing came to the rescue, and brought with it unexpected joys. Enjoy Derek’s copywriting love story and take note of his unique...
www.awai.com/2024/02/living-the-writers-life-derek-coleman
- Why Getting to the Heart of Your Reader’s Core Emotion Matters Most
- Sandy Franks shares why it’s crucial to get your reader’s core emotion.
www.awai.com/2024/04/getting-to-the-heart-of-your-readers-emotion
- The Best Bandwagon for Money-Making Writers
- Looking to start your own profitable side hustle? Mindy McHorse discusses the characteristics that make for successful part-time money making ventures.
www.awai.com/2025/04/the-best-bandwagon-for-money-making-writers
- This Legendary Writer Knew How to get Readers to Say Yes within the First Few Sentences of Copy
- Sandy Franks shares some tips for writing winning sales copy from a legendary copywriter.
www.awai.com/2024/04/legendary-writer-got-readers-to-say-yes
- This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing …
- Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to...
www.awai.com/2024/04/this-makes-your-copy-10x-stronger
- Finding and Keeping Great Clients — the Key to Enjoyable Days and MUCH More Money
- Not all clients are created equal — not by a long shot. The difference between “great” and “terrible” is Grand Canyon-esque.
www.awai.com/2025/02/finding-and-keeping-great-clients
- A Good Headline Entices Like a Good Cup of Coffee
- A well-crafted headline has the power to intrigue, evoke curiosity, and draw in a reader thirsting for engaging content. This article will show you effective ways to help you master the art of crafting exceptional headlines that leave a lasting impact on readers.
www.awai.com/2024/04/a-good-headline-entices-like-a-good-cup-of-coffee
- Building a “Better Home” for Your Words… (and Why It Could Catapult Your Writing …
- As a copywriter, you’ve spent countless hours learning how to write copy and content. And thanks to that time you’ve invested in honing your craft, chances are you’ve landed a few clients and are living some version of your writer’s life. But how do you get to the next level?
www.awai.com/2024/09/building-a-better-home-for-your-words
- To Go from Good to In-demand Writer, Know What Your Prospect is Feeling
- Sandy Franks layers in a copywriting lesson that will make your copy more effective … by further "meeting your reader where they are" when they read it.
www.awai.com/2024/04/know-what-your-prospect-is-feeling
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