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Monday Morning Jumpstart: 4 Pillars of Business: Systems & Techniques
In today’s Monday Morning Jumpstart, Ted and Jade talk about the second pillar in the 4 Pillars of Business: Systems & Techniques. Ted and Jade break down how to set up systems and techniques that work for you to create a better business — especially in our ever-changing industry. And, Ted reveals the questions to ask yourself to identify what you need to put in...
www.awai.com/2023/06/4-pillars-of-business-systems-and-techniques
Bob Bly on the Joy of Copywriting
Bob Bly shares a list of seven reasons why he finds joy in copywriting.
www.awai.com/2024/05/joy-of-copywriting
Monday Morning Jumpstart: We Believe – 4 Core Beliefs for Writer Success
Writers, what separates those who thrive from those who struggle? In today’s Monday Morning Jumpstart, AWAI CEO and co-founder Katie Yeakle sits down with Jade Trueblood to kick off the “We Believe” series, exploring the mindset that can transform your writer’s life — and why embracing it can open doors you didn’t even know existed.
www.awai.com/2025/08/watch-now-4-core-beliefs
Monday Morning Jumpstart: Law of Inertia
In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about the importance of evaluating how you spend your time, the intention behind those actions, and if those actions are contributing to the outcome you want.
www.awai.com/2023/02/law-of-inertia
Monday Morning Jumpstart: We Believe Part 2 – 5 Core Beliefs for Writer Success
Writers, what does it really take to create a fulfilling writer’s life? In today’s Monday Morning Jumpstart, AWAI co-founder and CEO Katie Yeakle and AWAI Director of Training Jade Trueblood continue the “We Believe” series, exploring the final five principles that guide how AWAI trains, supports, and inspires writers.
www.awai.com/2025/09/watch-now-final-5-beliefs
Monday Morning Jumpstart: The Power of Reflection
In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about the benefit of slowing down and reflecting. They also dig into some questions many writers have, like when it’s time to “give up” on a goal.
www.awai.com/2023/01/reflection
Circle of Success Enters New Era Under Sandy Franks as AWAI Scales Its Top Program to Meet Soaring …
AWAI is excited to announce that Sandy Franks, a longtime marketer, copy chief, and publisher, has accepted the role of lead mentor for Circle of Success. This marks a major step in AWAI’s investment in the program and a new era for its members.
www.awai.com/2025/08/cos-enters-new-era-under-sandy-franks
Success Story Interview: Rachael Kraft — From the Classroom to Copywriting Success: …
Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company. In this Inside AWAI episode, Rachael shares how...
www.awai.com/2025/10/success-story-interview-rachael-kraft
Monday Morning Jumpstart: Stretch Goals
In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about stretch goals. They discuss when it is the optimal time to have goals that take you outside of your comfort zone to level up your writing business, and when you should use goals within your comfort zone to feel powerful.
www.awai.com/2023/05/stretch-goals
Monday Morning Jumpstart: Advice from a Top Copywriter
In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, is joined by special guest, Marcella Allison. Now a top copywriter and mentor, Marcella reveals what she wishes she would have let go of earlier in her writing career… perfectionism.
www.awai.com/2023/03/advice-from-a-top-copywriter

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