June 2001
Success Story: Masters Member Beth Erickson Tells Us How She Got Not Just Her First Client – But Her First Four!
June 18, 2001 (02:04:10 pm)
Beth Erickson reveals how AWAI's bootcamp set her on the path to a steady stream of clients.
Secrets of a Master: Memories, Behavior, and the Volkswagen Beetle
June 18, 2001 (01:40:38 pm)
John Forde reveals how powerful nostalgia—and memories—can be and how you can use it in your next direct mail package.
Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
June 18, 2001 (01:21:04 pm)
Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.
Interview With a Pro: How Copywriter Kieran Doherty Achieved His Dream of Becoming a Children's Book Author
June 04, 2001 (05:44:43 pm)
Professional copywriter Kieran Doherty describes how he found success as a children's book author.
Michael Masterson Critiques a DM Classic
June 04, 2001 (05:41:22 pm)
Michael Masterson critiques the Admiral Byrd Polar Flight sales letter.
Success Story: Masters Member Rich Silver Tells Exactly How He Got His Foot In the Door of Mutual of Omaha
June 04, 2001 (11:17:54 am)
Rich Silver shares his technique for getting in the door with a national insurance company.
