Use Color to Evoke Emotion
July 30, 2001 (01:39:27 pm)
Find out how different colors affect the emotions of your reader.
Secrets of a Master: How to Overcome Price Resistance When Selling High-Priced Information Products
July 30, 2001 (01:36:54 pm)
Bob Bly shares strategies for overcoming objections to the high price of information products.
Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)
Arthur Johnson reveals his secrets to writing successful copy.
P.S. Practice: 5 Ways to Create a Powerful and Passionate P.S.
July 16, 2001 (12:18:51 pm)
Learn five methods for writing a better P.S.
6 Ways to Write Better with Less
July 16, 2001 (12:12:35 pm)
Strategies for tightening and strengthening your copy.
Secrets of a Master: Less Is More. Confessions of a Word-a-Holic
July 16, 2001 (11:05:48 am)
John Forde shares how over-writing can potential hurt the results of a direct mail package.
Ask the Masters: Tips For Being Less Direct with Don Mahoney and John Forde
July 02, 2001 (02:16:29 pm)
Don Mahoney and John Forde answer member questions.
Success Story: AWAI Congratulates John Kidd on His New Job Promotion – and First Professional Writing Job
July 02, 2001 (01:57:49 pm)
John Kidd shares his writing success story.
The Rules Have Changed on How to Write and Send Effective Resumes. Could There Be a Business Opportunity in This for You?
July 02, 2001 (02:08:22 am)
How the Internet has changed the way we use resumes and how you can profit from it.