Elements of a Strong Guarantee: The Three R's
September 10, 2001 (09:24:51 am)
Three elements that will make your guarantee more powerful.
Secrets of a Master: The Power of Social Proof
September 10, 2001 (09:16:59 am)
John Forde shares some of “Influence: The Power of Persuasion” author, Robert Cialdini's secrets for persuading people to make buying decisions.