Quick Tip: Headlines
March 25, 2002 (09:46:14 pm)
John Forde discusses the importance of honesty in your headlines.
Ask the Masters: AWAI Board Members Answer Member Questions
March 25, 2002 (09:45:40 pm)
Master copywriters give tips for following up with your prospects and working with clients during editing.
Secrets of a Master: “The Secret of the ‘Naïve’ Narrator”
March 25, 2002 (09:45:00 pm)
John Forde shares how you can use the “naïve narrator” technique to connect with your readers.
Interview With AWAI Member and Webmaster David Pierce: How to Get Your Web Ad Read, Part 1
March 25, 2002 (09:44:41 pm)
In an interview AWAI member David Pierce shares tips and techniques for writing copy that will be effective on the Internet.
Success Story: Interview With Budding Copywriter and AWAI Member Krista Jones
March 11, 2002 (09:57:10 pm)
In an AWAI interview, Krista Jones reveals her experience with the 10k challenge.
Secrets of a Master: “The Secret of the ‘Skeptical’ Narrator” by John Forde
March 11, 2002 (09:56:30 pm)
John Forde shares master-level copywriting secrets.
Interview With a Pro: Our Conversation With Master Copywriter Dick Sanders, Part 2
March 11, 2002 (09:56:18 pm)
Master copywriter Dick Sanders gives you his advice for launching your copywriting career.