September 2002
Be a Much Better Writer by Avoiding the Biggest Mistake Most Good Writers Make
September 30, 2002 (06:59:40 pm)
Michael Masterson identifies the biggest mistake writers make and shows you how to avoid it.
Get Clients to Say “Yes” by Improving Your Telephone Skills
September 30, 2002 (06:51:41 pm)
How improving your telephone skills can help you land more clients.
It's Good to Know About Tough Grammar: Past-Tense Endings
September 23, 2002 (07:13:41 pm)
Tips for handling tough verb tenses.
Secrets of a Master: “Wannabe” vs. “Have-To-Be”: The Difference Between Copy That Works and Copy That Doesn't
September 23, 2002 (07:10:38 pm)
John Forde shows you how a difference in your approach can cause your next package to succeed or fail.
Tips for Building Your Copywriting Portfolio
September 16, 2002 (07:37:11 pm)
Discover seven ways to build your copywriting portfolio.
How to Write Better Copy by Being Honest
September 16, 2002 (07:35:08 pm)
Michael Masterson and John Forde on the importance of being honest in your copy.
Tips for Writing Successful Fundraising Sales Letters
September 09, 2002 (07:42:10 pm)
Discover tips on how to write successful direct marketing packages for the fundraising industry.
What to Do When Your Client Asks for a Resume
September 09, 2002 (07:40:48 pm)
Freelancers aren't often asked for a resume – here's what to do when you are.
In the News: Companies Are Spending More of Their Advertising Dollars on Direct Marketing
September 03, 2002 (07:41:30 pm)
Companies are increasing spending on direct marketing, which could mean more copywriting opportunities for you.
Secrets of a Master: Features and Benefits Made Eas(ier)
September 03, 2002 (07:40:48 pm)
John Forde makes it easy to tell the difference between features and benefits.
