Tips for Building Your Copywriting Portfolio

There are several ways you can start building your portfolio. Here are several suggestions to get you started.

  • Search your memory bank. Maybe you wrote a good sales letter, bulletin, or newsletter article for your current or previous employer that could serve as a sample of your writing expertise.
  • Join your local Chamber of Commerce. Small businesses often need help with writing assignments—everything from newsletters to ads to brochures.
  • Offer to do pro bono work for your favorite charity or help with your church newsletter.
  • Look for a freelance association and hook up with a few freelance designers. Designers are often asked if they can write copy or if they know anyone who can.
  • Offer to do work on spec or at a reduced price.
  • Pick up the phone. If you make enough calls, sooner or later you’ll reach a hot prospect that needs a writer right away.

And, remember that as part of the AWAI copywriting program, we offer reviews of your two practice sales letters. These would be strong additions to your portfolio.

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: September 16, 2002

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