How to Decide Where the Promise Should Be in Your Copy
March 31, 2003 (04:10:57 pm)
Michael Masterson reveals the most powerful placement for promises within your direct marketing copy.
A Telephone Script for Approaching New Clients
March 31, 2003 (04:10:29 pm)
Find out how to use prospecting by telephone as one of the fastest, cheapest ways to land new writing assignments.
Five Tips I Picked Up at Last Year's Bootcamp for Writing Winning Catalog Copy
March 21, 2003 (04:09:35 pm)
Krista Jones shares five secrets she learned about writing catalog copy from attending AWAI's bootcamp.
How to Get Your Prospect to "Listen" to You
March 21, 2003 (04:09:14 pm)
Discover how to grab and keep your reader's attention.
7 Proven Ways to Find Your First Client
March 17, 2003 (04:03:49 pm)
Lori Appling shares seven tips from AWAI members on how to land your first client.
Direct Mail Debate: Should You Disguise the Envelope – or Not?
March 17, 2003 (04:03:23 pm)
Michael Masterson discusses whether or not to disguise your envelope.
Quick Tip: How Marketing Managers Really Feel About Working with Copywriters
March 10, 2003 (04:02:45 pm)
Find out what marketing managers really think about copywriters.
What You Don't Know About "Readability" Stats Could Be Killing Your Copy
March 10, 2003 (04:01:34 pm)
Scott Haines shows you how to gauge the readability of your package.
More on Headlines: 25 Headline Archetypes to Get Your Creative Juices Flowing
March 03, 2003 (04:00:50 pm)
Twenty-five proven headline formulas that will help you write better headlines.
Secrets of the Masters: 31-derfully Simple Ways to Make Your Ads Generate More Inquiries
March 03, 2003 (03:59:20 pm)
Bob Bly shows how to improve the results of a lead generation, awareness building, or image building campaign.