Quick Tip: What's a Good USP?
January 26, 2004 (12:11:47 am)
Three ways to tell if your USP is good enough.
Make Sure Your Copy Looks Through Your Prospect's Eyes … Not Your Own
January 26, 2004 (12:05:37 am)
Krista Jones underscores the importance of knowing your prospect.
9 Writing Tips for Successful E-Mail Marketing
January 19, 2004 (12:08:58 am)
Steve Slaunwhite shares tips for writing better email campaigns.
Success Story: Interview With AWAI Student Christine Cavaliero
January 19, 2004 (12:01:47 am)
An AWAI member shares her success secrets.
Comparing Your Package Results to Typical Industry-Wide Direct-Mail Response Rates
January 12, 2004 (11:51:16 pm)
Find out how the success of your package measures up.
Secrets of Creating a Winning Magalog
January 12, 2004 (11:35:01 pm)
Krista Jones reveals how you can write a magalog that gets results.
Tips for Creating Websites on a Budget
January 05, 2004 (11:51:16 pm)
Discover resources for creating your own website at a low cost.
Everything You Need to Know About Working With Graphic Designers
January 05, 2004 (11:43:21 pm)
Lori Haller brings your more information about working with graphic designers on your direct marketing packages.