Quick Tip:
Strengthen Self-Promotion with a Tagline

Quick, tell me which companies you associate with these slogans (answers below):

  1. "Choice of a new generation."
  2. "Think different."
  3. "Because we’re #2, we try harder."

These slogans are known as "taglines." A tagline is a sound bite that conveys your big promise to potential clients.

To come up with a brief, catchy tagline for your freelance business, start by thinking about the service you provide. Then, using a few words, describe what you can do for your client.

Your tagline will be a good example for your clients. When they see that you can get your own message across in a compelling way, they’ll know that you can do the same for them.

Develop your tagline. Add it to all your promotional material.

ANSWERS: (1) Pepsi, (2) Apple Computer, (3) Avis

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: May 9, 2005

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