Strengthen Self-Promotion with a Tagline
Quick, tell me which companies you associate with these slogans (answers below):
- "Choice of a new generation."
- "Think different."
- "Because we’re #2, we try harder."
These slogans are known as "taglines." A tagline is a sound bite that conveys your big promise to potential clients.
To come up with a brief, catchy tagline for your freelance business, start by thinking about the service you provide. Then, using a few words, describe what you can do for your client.
Your tagline will be a good example for your clients. When they see that you can get your own message across in a compelling way, they’ll know that you can do the same for them.
Develop your tagline. Add it to all your promotional material.
ANSWERS: (1) Pepsi, (2) Apple Computer, (3) Avis
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
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