January 2006

From The Golden Thread Mailbag … Working With Designers

Scott Rempe answers a member's question about working on direct mail packages with graphic designers.

Quick Tip: Getting a Head Start on Health Product Research … for FREE

A free resource for health writers.

Using Lift Notes to Give a Lift to Your Sales

Will Newman reveals how lift notes can boost your sales.

Quick Tip: Learning Photoshop Elements the Fun Way

Discover affordable, fun resources to help you master Photoshop Elements.

Mastering the Secrets of Magalog Success, Part 1 of 3: Formats

Lori Haller breaks down her approach to designing a successful magalog promotion.

Not Your Father’s Resume … Helping Your Clients With a 21st Century Job Search

Julien Sharp explains how creating resumes that get results is completely different in this computer age, and the major reasons why.

From The Golden Thread Mailbag … Direct Response Jobs

Scott Rempe talks about directresponsejobs.com.

Quick Tip: How Bad Is Spam, Really?

How to make sure you aren't filtering out legitimate emails.

Don’t Get Discouraged

Rejection is a part of any marketing campaign. Use these tips to keep rejection from getting your down.

From The Golden Thread Mailbag … Finding Your Niche

Scott Rempe talks about finding your niche.

Quick Tip: When to Use Features to Sell Your Product

Sometimes you need to use features in your direct marketing package.

7 Key Differences Between B-To-B and Consumer Marketing

Bob Bly offers tips on writing for the B2B market.

Quick Tip: Secure Your PDF

A quick way to make sure your PDF files are secure.

Using “Points of Entry” to Capture the Prospect's Attention … and the Sale

Kammy Thurman discusses design strategies that help to guide the reader through the package.

From The Golden Thread Mailbag … Creating the Enemy

Scott Rempe talks about a copywriting tactic known as “Creating the Enemy.”

Personalizing Query Letters for Better Response, Part 2

Discover how to use your word processor to personalize the query or sales letters you send.

From The Golden Thread Mailbag … Determining the Length of a Sales Letter

Scott Rempe talks about determining the length of a sales letter.

Quick Tip: A “GPS System” to Keep Your Goals on Track

Will Newman shares a system that will keep your goals on track.

Don’t Make New Year’s Resolutions … Boost Your Career Instead

Will Newman gives advice for getting ahead in the year to come.