November 2007

Quick Tip: Speaking a Common Lingo With Copywriters

Will Newman shares some of the common lingo used by copywriters.

Fitness Guru Matthew Furey Gives You the Secrets to His Success

In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.

Quick Tip: The AWAI Peer Review System

An explanation of the peer review system Michael Masterson recommends.

Alan Serinsky on Writing Great Copy for Supplements

Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.