March 2008

An Interview with Alternative Health Copywriter Donna Doyle

Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.

Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …

AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.

Top 15 Mailers in the Health Market

Discover the names and websites of fifteen top mailers in the health industry.