February 2009

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Breaking News … President Obama Challenges Every American to Take Charge of Your Future – and the Country’s Future

Take charge of your future – and our country’s future – by making a commitment to further your education. Learn to write sales letters and you’ll have a financially valuable skill that will serve you richly the rest of your life.

Achieving Goals - What Do You Want?

Want to start achieving goals? Before you start creating your action plan, you need to figure what it is you actually want! Here are three questions to put you on the right track.

Congratulations … Former Corporate Exec Is Latest Addition to Wall of Fame

Congratulations to John Williamson, the latest addition to AWAI’s Wall of Fame, who is enjoying the good life as a freelance copywriter and business adviser.

Job Opportunities … Central Intelligence Agency in Washington, DC, Is Looking for a Graphic Designer

The Central Intelligence Agency is looking for a graphic designer to join their ranks and provide traditional printing, Web, and multimedia support to their intelligence efforts.

10 Questions to Help You Determine Why Your PPC Campaign Is Losing Money

John Wood helps you figure out why a PPC campaign you’re running might be failing.

Don't Give Me a Reason to Stop Reading

When you're writing a sales letter you should only reveal the product in the context of what it can do for your prospect. It holds doubly true for headlines.

How to Find, Lure, and Hook “Trophy-Sized” Clients for Your Freelance Business

How a fisherman finds fish is very similar to the way a freelancer should find clients. It’s about what you do, where you look, and exercising patience, persistence, and perseverance.

Get Past Your Fear

Fear can be a major roadblock to your success—if you allow it. For many aspiring copywriters, it’s the fear of marketing their services, and taking action. I’ve experienced this fear myself… and it’s something that most up-and-coming copywriters go through. But the difference from the ones that succeed and those that never get started is simply this...

How Important Copy Really Is to a Promotion

When I first started learning about copywriting, I believed that copy was 100% responsible for the success or failure of a promotion. But now, after more than four years writing and learing copy with some of the best in the business, I know there's a lot more to the success or failure of a promotion than just copy...

Inside the 2009 Web Copywriting Intensive … Featuring Heather Lloyd-Martin, the “Pioneer of SEO Copywriting”

Monica Day takes you inside Day 3 of the 2009 Web Copywriting Intensive in Austin, Texas … where Heather Lloyd-Martin explains why copywriters are the most important part of the search engine optimization process.

Job Opportunities … Entrepreneurial Direct-Marketing Agency in Connecticut Is Looking for a Full-Time Copywriter

Media Horizons Inc. in Connecticut is seeking an experienced, professional copywriter with a positive attitude to join their creative team and develop winning concepts and copy for their clients.

Job Opportunities … Work As a Freelance Graphic Designer in the Exciting World of Jury Research and Trial Preparation

Courtroom Sciences Inc., a company that uses focused litigation, consulting, and research to provide expert trial preparation, is looking for an experienced graphic designer to work on a freelance basis.

Inside the 2009 Web Copywriting Intensive … Featuring Andrew Palmer, Pay-Per-Click Advertising Expert

Monica Day gives you another look inside Day 2 of the 2009 Web Copywriting Intensive in Austin, Texas … where pay-per-click advertising expert Andrew Palmer covers Google Adwords and the pay-per-click revolution.

The First Steps of My Own, Personal Economic Stimulus Plan

AWAI member Paula Williams shares her own, personal economic stimulus plan as a web copy specialist.

Inside the 2009 Web Copywriting Intensive … Featuring Matt Furey, the “World’s Greatest Email Copywriter”

Monica Day takes you inside Day 2 of the 2009 Web Copywriting Intensive in Austin, Texas … where Matt Furey reveals email marketing techniques that you can apply to any form of writing.

How to Build Your Business At “Mind-Boggling” Speed Using Video Marketing

Video marketing is a great way to build your business rapidly. All you need are a few simple tools, a good idea, and some step-by-step instructions to follow … and you’ll be well on your way to producing and broadcasting great videos … and getting you and your business noticed.

Return to Sender, Email Address Unknown

Almost four years ago, I switched to a web-based email provider. It was just after I moved. My Internet Service Provider (ISP) didn't provide service at my new location. It was the second time in three years I had to change my email address.

Inside the 2009 Web Copywriting Intensive … Featuring Top Online and Offline Direct-Response Copywriter Nick Usborne

Monica Day takes you inside Day 1 of the 2009 Web Copywriting Intensive in Austin, Texas … where top online and offline direct-response copywriter Nick Usborne offers tips on how to simplify your client’s website, making it user-friendly and, ultimately, more effective.

Get In The “Zone” ... Every Time

Here’s a neat little “tool” my fellow AWAI Staff Writer, Jason Gaspero, turned me onto ... It’s called The Brain Massage by Dr. Jeffrey Thompson.

7-Step Plan for Working With Web-Copy Clients

To make a fantastic living as a web copywriter, you need to know exactly what you’re going to do with clients from start to finish. Pam Foster offers her 7-step plan for scoring big with web-copy clients.

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