How to Stake Your Claim as a Copywriter
Steve Roller here, your guest editor of The Writer's Life this week. Less than five years ago, I became a full-time freelance copywriter. I felt like a frontiersman as I ventured out into the wide-open spaces of the freelance "Wild West." I didn't know exactly how I'd establish my business.
All I knew was that I had a burning desire to forge my own path.
Freedom! Opportunity! Adventure!
They all pulled me in, even more than the income potential. Can you relate?
The only problem was, even though I had developed decent copywriting skills, I wasn't confident about choosing a niche, getting good clients, or following through once I did land a project.
I was a modern-day Daniel Boone, who once said, "I can't say I was ever lost, but I was bewildered once for three days."
Well, I wouldn't say I was ever completely lost as a copywriter, but I was bewildered for almost three years. Seriously.
This week, I want to take you on a little journey. We're going to blaze a trail into this frontier land of freelance copywriting. It's an exciting place to be, and I believe there's never been a better time to get in. It helps to have a guide, though, so I'm going to share some insights and advice from my experience.
It starts with some mental preparation. If you're embarking on a new adventure, you need to have the proper mindset, right?
I recommend three things:
- Have a two-year horizon. Success doesn't happen overnight, but it also doesn't need to take five years. Even if you have no idea at this point how your copywriting business will unfold, picture yourself a success two years from now. This is more like setting up a homestead and building a business than the 1849 Gold Rush.
- Develop a sense of rugged individualism, but realize you have group support every step of the way from fellow AWAI members and copywriters, your family, and others.
- Announce, "I'm in." Commit to yourself that you're going to make this work. And don't wait until you're full-time to start calling yourself a copywriter. Do it now.
I want you to stake your claim on this vast copywriting opportunity. It's there for the taking, and this week, I'll show you how to grab your share.
It's one thing to stake your claim. You also have to get noticed and attract clients. Tomorrow I'll show you how to gain a slight edge and stand out from the crowd.
What appealed to you most about the writer's life in the beginning? Is it the same today? Tell me about it in the comments below.
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