The Best Way to Build Instant Credibility with Clients
These days, it’s more important than ever for freelance copywriters to have a virtual calling card and professional online presence.
Social media platforms like LinkedIn can be great for networking with potential clients and getting your name out there. But to really establish credibility and showcase your writing skills at the same time, you need your own website.
It’s more than a resume. It’s how you establish yourself as the go-to copywriter for potential clients. It’s an exercise in persuasion, convincing companies to hire you. And the look, feel, and content of your site will also be an almost subliminal signal of your writing chops. A portfolio of past work seals the deal.
You don’t need a business card these days. Simply put: to write for clients today, you need a web presence that builds credibility and showcases your talent. Not to mention, a professional-looking website is a must-have if you expect to earn professional fees.
A survey by RainToday.com found that 97% of clients say a provider's website holds influence over their ultimate decision to buy services from the provider.
The good news is … It’s easier to create an effective freelance website than you might think.
The content sells you. Put your direct-response skills to work here. And in the Build Your Freelance Website in Four Days program, you’ll discover all the content that is a must-have for your site, including creating a form to capture leads from potential clients.
It’s all about the potential clients you send to your site — or those who find it through a Google search for your niche copywriter … or those who click over from your LinkedIn profile — understanding quickly how you can help them. And why you’re the clear choice among other potential freelancers.
Intimidated by the “technical” side? With the online platforms and software available today, you don’t need any coding or programming to create a website. It’s “plug and play.” Yet, the templates and layouts are professional-looking — yet easy to update and change.
With the Build Your Freelance Website in Four Days program, you’ll get everything you need to go from scratch to fully functioning website, step-by-step with expert video instruction. You’ll create the necessary content and learn how to handle the tech stuff like picking a domain name.
You can get started now and have your professional-looking site up in a few days — ready for a big boost to your writing career in the New Year.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »