Make A Great Living with These In-Demand Careers in Writing…
Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:
Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.
Tap into the massive direct-response copywriting world
Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.
Get creative with web and content writing jobs
To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.
Become a B2B (Business-to-Business) copywriting expert
Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.
After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.
Featured direct-response copywriting programs
The Accelerated Program for Six-Figure Copywriting
Introducing You to All Aspects of the Industry
Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.
The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers
Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.
The Masters Program for Six-Figure Copywriting
Take Your Copywriting to a Higher Level
This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.
Featured programs for web copywriting and other online content projects
Web Copywriting 2.0
Your Complete Guide to Writing Web Copy that Converts
Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!
Wealthy Web Writer
Training, Templates and Tools for Web Writing Success
If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.
Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.
Featured B2B copywriting programs
Secrets of Writing High Performance B2B Copy
AWAI’s program tailored to the needs of the business copywriter
B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.
B2B Writing Success
Your Complete Resource for Making More Money as a Top B2B Copywriter
Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!
Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer
B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.
Other satisfying careers in writing…
Speech Writing Success!
The Craft and Business of Speech Writing
Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.
Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year
Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!
How to Write Your Own Money Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.
Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.
Grant Writing Success
Opening the Door to Financial Opportunity
Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!
The Pro Resume Writer Program
How to Write a Resume That Gets Results!
Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.
How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.
Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.
Free Information on Making a Living as a Writer
Make the Business Case for a B2B Content Marketing Strategy
July 02, 2020 (08:00:52 am)
Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
5 Common Website Types and How to Write for Each
July 01, 2020 (08:00:49 am)
The first step in nailing a website project is understanding what type of website your client is using. See how to write for common website types…
Connecting Content Creation to the Customer Journey
June 25, 2020 (08:00:19 am)
It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
How 5 Thriving Copywriters Found Riches in Their Niches… and How You Can, Too
June 24, 2020 (08:01:36 am)
In these interviews with five niche copywriters, you’ll see how choosing a niche can set you on the path to earning a better freelance income.
Build Good Relationships with a Good B2B Client Proposal
June 18, 2020 (11:36:15 am)
B2B client satisfaction almost always leads to more work and more income... so how do you do that? Use this one tool, every time, to ensure both you and your client are on the same page... with the same expectations and requirements... and watch those testimonials roll in.
Using Virtual Networking to Make a Name in Your Niche
June 17, 2020 (09:03:36 am)
Sometimes, even when there isn’t a global pandemic to worry about, it still isn’t practical to travel for networking. That means learning effective approaches to virtual networking can pay ongoing dividends to any writer… now and in the future.
B2B: The Overlooked Writing Niche That Pays Handsomely
June 15, 2020 (10:07:56 am)
One of the easiest ways to create monthly writing income is to become a B2B copywriter. It’s a lucrative niche with several short copy project options.