Make A Great Living with These In-Demand Careers in Writing…

Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:

Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.

Tap into the massive direct-response copywriting world 

Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.

Master this copywriting style 

Get creative with web and content writing jobs

To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.

Become a web writer 

Become a B2B (Business-to-Business) copywriting expert

Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.

Learn B2B copywriting 

After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.

Featured direct-response copywriting programs

Seven-Figure Copywriting Program

The Accelerated Program for Seven-Figure Copywriting
Introducing You to All Aspects of the Industry

Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.

The Professional Writers’ Alliance

The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers

Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.

The AWAI Masters Program

The Masters Program for Six-Figure Copywriting
Take Your Copywriting to a Higher Level

This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.

Featured programs for web copywriting and other online content projects

The Digital Copywriter's Handbook

The Digital Copywriter's Handbook
Your Complete Guide to Writing Web Copy that Converts

Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!

Digital Copywriter

Digital Copywriter
Training, Templates and Tools for Web Writing Success

If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.

Email Copy Made Easy

Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.

Featured B2B copywriting programs

Modern B2B Copywriting

Modern B2B Copywriting
AWAI’s program tailored to the needs of the business copywriter

B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.

B2B Writing Success

B2B Writing Success
Your Complete Resource for Making More Money as a Top B2B Copywriter

Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!

Crash Course in B2B Content

Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer

B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.

Other satisfying careers in writing…

Speech Writing Success!

Speech Writing Success!
The Craft and Business of Speech Writing

Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.

Secrets of Becoming a Publicist

Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year

Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!

Write Money Making Websites

How to Write Your Own Money-Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.

Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.

Grant Writing Success

Grant Writing Success
Opening the Door to Financial Opportunity

Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!

The Pro Resume Writer Program

The Pro Resume Writer Program
How to Write a Resume That Gets Results!

Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.

Make Money as a Social Media Marketing Expert

How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.

Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.

Free Information on Making a Living as a Writer

Six In-Demand Writing Projects that Dramatically Up Your Income

Learn these six in-demand B2B projects and you could find yourself launching a very lucrative freelance writing career in a short period of time.

Monday Morning Jumpstart: Building Relationships for Writing Success

In today’s Monday Morning Jumpstart session, AWAI Chief Success Officer Ted Capshaw shares the four relationship “buckets” that every freelance writer needs to run a successful writing business.

Why Companies Will Pay You $3,000 to $5,000 for This Kind of Writing

Wake up every day knowing you have a never-ending stream of high-paying writing projects — and as many as you choose to take on because now more than ever, companies need email writers.

Monday Morning Jumpstart: SWOT for A Thriving Writing Business

In today’s Monday Morning Jumpstart session, Ted Capshaw and AWAI Director of Training, Jade Trueblood introduce the concept of SWOT for writers.

This Kind of Writing Is Considered the “Holy Grail” of Copywriting

Companies NEED SKILLED WRITERS like never before. But it’s writers who can craft a direct-response digital marketing campaign from start to finish that command the biggest fees and are always in demand.

Monday Morning Jumpstart: Thriving as a Writer in VUCA Times

In today’s Monday Motivation for Writers session, Ted Capshaw and Jade Trueblood will talk about what it means to be living in VUCA times...How to use your awareness of the state of the economy and the world to pivot your business and your life...And how to set yourself up to thrive as a writer in spite of the volatility, uncertainty, complexity, and ambiguity that surrounds us.

These In-Demand Projects Pay $3,000 up to $5,000 or More

Well-trained web copywriters are in-demand more than ever and clients are willing to shell out big money to hire you to write their most pressing projects.

Access more free content on working as a writer …