Make A Great Living with These In-Demand Careers in Writing…

Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:

Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.

Tap into the massive direct-response copywriting world 

Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.

Master this copywriting style 

Get creative with web and content writing jobs

To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.

Become a web writer 

Become a B2B (Business-to-Business) copywriting expert

Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.

Learn B2B copywriting 

After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.

Featured direct-response copywriting programs

Seven-Figure Copywriting Program

The Accelerated Program for Seven-Figure Copywriting
Introducing You to All Aspects of the Industry

Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.

The Professional Writers’ Alliance

The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers

Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.

The Masters Vault

The Masters Vault
Take Your Copywriting to a Higher Level

This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.

Featured programs for web copywriting and other online content projects

The Digital Copywriter's Handbook

The Digital Copywriter's Handbook
Your Complete Guide to Writing Web Copy that Converts

Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!

Digital Copywriter

Digital Copywriter
Training, Templates and Tools for Web Writing Success

If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.

Email Copy Made Easy

Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.

Featured B2B copywriting programs

Modern B2B Copywriting

Modern B2B Copywriting
AWAI’s program tailored to the needs of the business copywriter

B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.

B2B Writers International

B2B Writers International
Your Complete Resource for Making More Money as a Top B2B Copywriter

Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!

Crash Course in B2B Content

Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer

B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.

Other satisfying careers in writing…

Speech Writing Success!

Speech Writing Success!
The Craft and Business of Speech Writing

Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.

Secrets of Becoming a Publicist

Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year

Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!

How to Build, Write, and Grow Your Own Money-Making Websites

How to Build, Write, and Grow Your Own Money-Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.

Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.

Grant Writing Success

Grant Writing Success
Opening the Door to Financial Opportunity

Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!

The Pro Resume Writer Program

The Pro Resume Writer Program
How to Write a Resume That Gets Results!

Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.

How to Make Money as a Social Media Marketing Expert

How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.

Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.

Free Information on Making a Living as a Writer

Help for “Overwhelm”… and Four More Lessons I’ve Learned as a Mentor

Michele Peterson has been getting paid to enjoy the writer’s life for 15 years now. Full time for the last 13. And for the last several years, she has been helping fellow writers along the way to their own successful writer’s lives as an AWAI Circle of Success Mentor. She shares a cure for overwhelm nad for other lessons she has learned as a Circle of Success Mentor.

7 Lucrative “Side Hustles” to Support Your Ultimate Dream

Robert Rice shares seven lucrative opportunities for “hustling” your way to freedom right now.

You Do You! Your Writer's Life Doesn't Have to Look Like Anyone Else's

Choices. They’re a double-edged sword. On one hand, choices represent the different possibilities out there waiting for us to claim them. On the other hand, having choices means it’s our responsibility to actually CHOOSE something. And it can be overwhelming — even scary sometimes — to make the decision to choose something. But not choosing? Well, there are consequences to that choice, too.

40 Booming Niches for B2B Copywriters in 2024

Tammy Powell shares the top niches (in alphabetical order) that have excellent potential for copywriters to grow with them…

The 3 Advantages of Sales Enablement — The Easiest Client Pitch You’ll Ever Make

When you’re a sales enablement writer, you sell your services to a sales director, letting them know you can fill that gap for their sales team, allowing them to spend more time selling and giving them copy that increases their success rate. It’s an easy sell to convince a sales director you can do this. Which gives you an advantage when you’re trained in this specialty and marketing your services. In fact, having sales enablement skills gives you three advantages.

Monday Morning Jumpstart: Next Right Thing

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and special guest, Dr. Annette Annechild, talks about how to bring back the joy in creating your writer’s life, by not focusing on “all the things” … but instead focusing on the next right thing. Annette explains why it works and teaches you how to know without a doubt what the next right thing is.

The Future of Freelancing: Why EVERY Copywriter Needs to Harness the Power of AI

AI is here. It’s not going anywhere. And if you’re not embracing it, you’re shortchanging yourself. Guillermo believes it’s the future of freelancing.

Access more free content on working as a writer …