Congratulations to Zita Gustin, Our Latest Winner of AWAI’s Site Content Audit Report Challenge — Awarded with $2,000

Zita Gustin recently received the big news that she has become our latest champion of AWAI’s $2,000 Site Content Audit Report Challenge.

As part of our training program, Site Content Audits Mastery & Certification, participants could become AWAI Verified™ Site Content Audit Specialists … and were eligible for a grand prize if their report was selected as the top submission.

Participants in the live eight-session program followed a step-by-step method for evaluating websites and pinpointing areas for improvement, using a 21-point “best practices” checklist and other tools.

This program was taught by Pam Foster, a pioneer in auditing website content for companies … looking specifically at how content (instant impact, messages, and flow) performs to bring in search traffic, leads, and sales, while standing out from the competition.

Class members were given the challenge of turning in a complete, 10-page Site Content Audit Report for a real client — a local, independent dental practice located in Pinehurst, North Carolina. Using the program’s 21-Point Checklist, client intake call, report template, sample reports, online searches, and other research, members of the Site Content Audits training program were eligible to turn in a polished report and possibly earn $2,000 as the grand prize.

They also took a test to demonstrate their understanding of the lessons and earn their AWAI Verified™ Site Content Audit Specialist certification.

Of all the entries we received, Zita’s stood above the rest. Beyond meeting all the requirements and scoring a 99 out of 100 … the report was thorough, positive, encouraging, and packed with helpful information for the client. The report was clearly dedicated to addressing the specific goals and wishes of younger families looking for a fun, innovative dental practice that provides helpful information on their mobile devices.

👏 Congratulations Zita Gustin 👏

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And now, here’s what our winner had to say when she learned her report was the top choice …

Zita noted, “Oh my goodness. Oh, that's wonderful. My granddaughters are going to be so excited. They’re 10 and they would come and sit with me and watch what I was doing. This gives me hope that I can actually build a business around this. I learned so much from you about how to pull all of this information together and present it in such a way that people can be led down the path of, ‘Here's what you need to do next.’ Oh, my heart is so happy. Thank you.”

Congratulations to Zita and to all Site Content Audits participants who submitted a report!

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Published: July 9, 2022

3 Responses to “Congratulations to Zita Gustin, Our Latest Winner of AWAI’s Site Content Audit Report Challenge — Awarded with $2,000”

  1. I'm so happy for Zita! She has given me great hope that I can also build a business around being an AWAI Verified Site Content Audit Specialist! Certification has given me the credentials I need to show my potential clients that I have what it takes to help them enjoy having a website that works!

    Gayle Cureton

  2. Congrats Zita! Zita produced a fantastic report that any future client would be delighted to receive. It's been a pleasure being part of this class with her, and a big thanks to Pam Foster for making it both straightforward and fun.

    Chris M

  3. Very sweet and inspiring! Congratulations, Zita!

    Brittany B


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