Monday Morning Jumpstart:
What You Do & Who You Serve

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To niche or not to niche …

That’s always a big question for writers.

In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI’s Director of Training, Jade Trueblood give you a unique (read: easier) way to make this decision, and make a good case for not forcing anything that you think you have to do.

Join us every Monday morning for a boost of writing motivation, plus tips and strategies to make sure you're staying on track and moving towards your goals all year.

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Published: December 12, 2022

2 Responses to “Monday Morning Jumpstart: What You Do & Who You Serve”

  1. Monetizing products and services are vital to why we write. And so is what we believe in. I want to write about social justice issues to make change in the world. Can you address how to write about the latter and how to incorporate both aspects of writing (monetizing products/services and social justice) into my LinkedIn profile?

    Michael Adds A Comment

  2. What you do and who you serve. Ted and Jade made it so clear as to why companies and writers lose their way. They for get who they are serving and try to be everything to everyone; not a sustainable business model. This helped me see the way my back ground in healthcare; pharmaceuticals, psychology and short story fiction gives me the opportunity to explore several niche paths as I start this adventure

    Wes Andersen

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