13 Ghostwriting Projects You Can Get Paid to Write …
And Three Simple Steps to Get Started!
By Rebecca Matter

Ghostwriting is one of the biggest and fastest-growing niches for writers right now.

And, if you think ghostwriting is just about writing books for celebrities or famous executives … think again.

The client base for ghostwriting has expanded from a handful of famous people …

 … to millions of founders, consultants, and business owners.

And what they need isn’t just a book …

They need a steady stream of content that keeps them visible, credible, and top-of-mind — week after week, month after month.

Here are 13 types of ghostwriting projects you might already be doing (or could easily start):

1. Blog Posts

Writing posts for someone else’s business or personal brand that reflect their voice and message.

2. Email Newsletters

Crafting emails that build relationships and sell products — all under your client’s name.

3. Social Media Posts

Helping busy professionals stay visible with posts that sound like them, even when they don’t have time to write.

4. Speeches & Presentations

Writing keynote talks or TED-style speeches that inspire, persuade, and entertain.

5. Website Copy

Creating About pages, bios, or homepage content that feels authentic to the client.

6. Video Scripts

Writing scripts for YouTube videos, courses, or promos that capture the client’s tone.

7. Case Studies & Success Stories

Telling the story of how a client helped their customers — in their voice and style.

8. E-books & Lead Magnets

Creating shorter marketing books or guides designed to attract and engage leads.

9. White Papers & Reports

Helping B2B companies share detailed insights and research to build authority.

10. Articles & Op-Eds

Writing opinion pieces or thought leadership articles for publications and online platforms.

11. Course Materials

Turning expert knowledge into engaging lessons, workbooks, and guides.

12. Business Books

Helping entrepreneurs and thought leaders publish books that build their authority.

13. Memoirs

Crafting deeply personal life stories that preserve legacies and inspire readers.

Want to Give Ghostwriting a Try?

Here are the three simple steps you need to know to get started …

Step 1: Get to know your client’s voice …

The relationship between your client and you as a ghostwriter is like that of an architect working with a builder. The vision is entirely the architect’s … but it’s the builder’s job to bring that vision to life.

So, to that end, you need to get to know your client, how they think, what their purpose and vision is for their content, and what their voice is like when they write.

Step 2: Draw out their best thinking …

Your client is the expert. They’ve got the insights, the experience, the hard-won knowledge their audience needs to hear.

What they don’t always have?

The time — or the instinct — to pull that thinking out of their own head and turn it into something publishable.

That’s where you come in.

By asking the right questions and listening closely, you draw out the ideas, stories, and points of view that make their content worth reading.

Step 3: Put it on the page …

This is where your craft as a writer takes over.

You take everything you’ve gathered — their voice, their ideas, their point of view — and shape it into content that’s clear, engaging, and genuinely worth reading.

In other words … exactly what you’ve been training to do as a copywriter.

That’s really all there is to it!

Just three simple steps.

And that’s why it’s such a great niche for writers.

The writing is fun, varied, and fairly simple to do.

The pay is great — as I mentioned, anywhere from $3,000 to $10,000 per month for a single client.

And the clients are PLENTY.