Success Story Interview:
Edgar Morales
From Case Files to Copywriting: Edgar’s Bold Career Pivot
Edgar Morales made a bold career shift from social work to copywriting, and in just a short time, he’s built a thriving freelance business while creating a life he always dreamed of. Through networking, taking decisive action, and leveraging one focused specialty, Edgar turned possibility into reality.
In this episode of Inside AWAI, Edgar shares how small, intentional steps — combined with persistence and vision — led him to clients, retainer projects, and a role as AWAI’s Reality Blogger.
Takeaways you'll discover in the interview:
- How one networking event completely changed Edgar’s career path
- The surprising moment that made him realize a freelance writing career was possible
- Why focusing on one specialty can open unexpected doors
- How taking control of your life can lead to opportunities you never imagined
- What it’s like to build a thriving freelance business while creating a life on your own terms
Recommended Resources:
- The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
- How to Write for Professional Service Providers
- Digital Copywriter
- Circle of Success
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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