AWAI Success Stories

Looking for a little inspiration? Read some of our most recent success stories below.

And if you want to meet some of the AWAI Members who are now living the writer’s life thanks to their hard work and dedicated persistence, be sure and read our case studies.

Living the Writer's Life: Pauline Longdon

Pauline Longdon’s favorite quote is “I haven’t come this far to only come this far.” In a way, this perfectly describes her journey to date as a copywriter. She doesn’t stop striving to serve her clients, reach new goals (seven figures now!), and connect with her global network of colleagues and mentees. Pauline’s continued drive toward success has landed her coveted spots learning from the top A-list writers in the industry. Enjoy!

Living the Writer's Life: Ernst-Jan Buijs

Ernst-Jan Buijs grew up in a small city near Rotterdam, Netherlands. While still attending university, he was already thinking about the future. One thing was for sure… the typical 9–5 lifestyle just wasn’t for him. So, Ernst-Jan began looking for opportunities to build his own business. What he was able to build — while traveling Europe in a camper with his girlfriend — is quite astounding! You’ll love his advice for how to grow your own business when your heart longs for adventure.

Living the Writer's Life: Colette Rice

Years ago, Colette Rice and her sister took a life-changing trip to Egypt. While exploring a spice market, one vendor proudly told them his family had held the same booth for 250 years. When he saw her look of surprise, he explained, “Here, we think in thousands.” Colette’s fascination with the people in the world around her was the driving force that led her to seek a new career in copywriting. She tried freelancing for a while, but it was an in-house position with a nonprofit company that gave her the writer’s life of her dreams…

Living the Writer's Life: Steve Coombes

The year was 2014, and Steve Coombes and his entire family were invited on stage at AWAI’s annual Bootcamp, where he would receive the coveted $10K Challenge prize. This was the moment… He had truly “arrived” in the world of copywriting. Since then, Steve has seen his writing career grow and evolve. Through it all, he has still had time to hang out with his young sons.

Living the Writer's Life: EG Orren

EG Orren says the only disaster she hasn’t experienced is a hurricane… But her rise from green newbie to successful copywriter — earning more than $17K in just 10 weeks — feels a bit like one of those awe-inspiring storms. Leaving behind her former career as a concert photographer, EG travels the continent working with music industry clients across four different time zones. Today, she prides herself on being a “consultant” rather than just an “order taker.” If only we had more space to share all of her fantastic adventures…

Living the Writer's Life: Rob Gramer

Sitting around a conference room at his old engineering job was never going to be enough for Rob Gramer. He craved something more… a career where he could engage his curiosity, make serious money, and WIN. Lucky for Rob, he found an early mentor in copywriting legend Mark Ford and was able to build a brand new career. Today, Rob is a successful direct-response copywriter with multiple controls for large companies. Here’s his story…

Living the Writer's Life: Sally Morem

As a child in the 1950s and ’60s, Sally Morem used to watch her father head off to work each day at the Giant Green Company in Le Sueur, Minnesota. She didn’t appreciate it at the time, but her father was deeply involved in creating one of the most famous advertising campaigns in history — the Jolly Green Giant (complete with its deep-throated “Ho! Ho! Ho!”). Today, Sally takes inspiration from her father’s work and helps self-development companies craft their own sales messages. It’s the perfect way to continue her family’s legacy in advertising.

Living the Writer's Life: Elias Christeas

A lot of people are inspired by the movies. But Elias Christeas’ fascination with Indiana Jones taught him to explore, engage with, and discover all that life has to offer. He leveraged his passion for automobiles into a copywriting career where he began breaking sales records within a matter of months. Today, he is happily living his dream writer’s life in Florida with his family. Here is Elias’ story …

Living the Writer's Life: Holly Rhoton

After injury, divorce, and moving homes… it’s been a tough year for Holly Rhoton. But she hasn’t let that get her down. While working full-time as a mammography technician, she’s been building up her side gig as a copywriter and showing her three kids the power of following your dreams. Read on to discover Holly’s simple secret for finding clients and why “it’s okay not to know everything.”

Living the Writer's Life: Michael Carr

Michael Carr had just graduated from high school when he stumbled upon copywriting. Rather than wait until college was complete, he decided to study the craft while going full-time for his degree. He even did a stint as a pizza delivery driver using split tests to earn more tips! Since then, his writer’s life has taken him from Baltimore to Lake Tahoe, Iceland, Spain, and now Poland. Through it all, Michael continues to “up” his game and get stronger results for his clients.

Read more success stories …