Mindy McHorse

Articles by Mindy McHorse

Living the Writer's Life: Craig Grossman

Inspiration can come from anywhere. For Craig Grossman, inspiration comes from various aspects of the AWAI courses he’s studied or even from his clients. He’ll take one idea and turn it into a blog article or use it to enhance a website. That is just one of the skills this gourmet-food-brokerage-owner-turned-copywriter uses to run his new B2B copywriting business. Today, Craig truly is an artist and writing is his creative outlet. Enjoy his story…

Living the Writer's Life: John Diamondidis

When did you first decide you might have some writing skill? Was it because of a writing contest? A blog article? Or, like John Diamondidis, was it on a TV set while filming a promo for your professional wrestling career?! We hope you’ll enjoy this interview where John shares some of his top tips for new writers. And remember, when in doubt… “Writers write!”

Living the Writer's Life: Holly Emery

When Holly Emery took AWAI’s Master Certification for Direct Response Copywriters, she was hoping to build a career to take her away from a job in the private sector. Then, a chance referral from a friend who introduced her to a client in the mindset coaching niche. In this interview, you’ll learn how Holly was able to navigate this first big project and even secure a monthly retainer. Plus, you’ll find out how Holly avoids ever having to write under pressure. Her “nightstand trick” may just help you sleep better too!

Living the Writer's Life: Curtis Dennis

When Curtis Dennis first learned about B2B copywriting, he was worried it would be boring and force him to suppress his fun-loving personality. But, a few months into the gig, he was happy to learn that B2B clients are people too! Now he has traded in expensive gas-guzzling morning commutes as a carpenter for companies like SpaceX for a writer’s life on a beautiful island with the perfect cool temperatures.

Living the Writer's Life: Jim Abbey

Jim Abbey once asked a client why they had chosen to hire him. Much to his surprise, they mentioned an attraction to the way he laughed at an event they had attended together. Jim decided to take this as a lesson and now “laughs his way to the bank.” He uses the resources from the AWAI community and Circle of Success to build a writing career focused on writing in the sustainability industry. You’ll love the “aha moments” Jim shares that led to his life as a Barefoot Writer.

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More About Mindy McHorse

Living the Writer's Life: Susan Greene

When Susan Greene graduated from college with a BS in journalism, a career in copywriting seemed like a natural path. But actually, her passion for writing was born more than a decade earlier — starting with a simple poem sent into a comic book contest. In this interview, Susan tells the story of how one woman can go from a $3 contest prize to a lifetime of “figuring it out later” and living on her own terms.

Living the Writer's Life: Joel Boomer

Joel Boomer’s love affair with the South American country of Colombia started back in 2015. At first, he just visited to perfect his Spanish. But then, he met his fiancée and decided it was time to put down some serious roots. For Joel, copywriting in the financial niche has been the perfect fit to support his expat lifestyle. In this interview, Joel talks about his experience working within an agency.

Living the Writers Life: Catherine Catozzi

If you need a dose of inspiration to carry you through the cooling fall weather, look no further than Catherine Catozzi’s story. Just a few months ago, she made up her mind to be a Barefoot Writer. And then she did one simple thing that landed her a string of clients – and a four-figure month. Read on to find out how she did it.

Living the Writer's Life: Holly Rhoton

After injury, divorce, and moving homes… it’s been a tough year for Holly Rhoton. But she hasn’t let that get her down. While working full-time as a mammography technician, she’s been building up her side gig as a copywriter and showing her three kids the power of following your dreams. Read on to discover Holly’s simple secret for finding clients and why “it’s okay not to know everything.”

Living the Writer's Life: Ben Phillips

Ben Phillips has worked with some of the top companies in the industry, and his willingness to continue building his skills has positioned him perfectly for a six-figure career. Check out some of Ben’s top advice about working for agencies and using LinkedIn to find clients.

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