Mindy McHorse

Articles by Mindy McHorse

Living the Writer's Life: Curtis Dennis

When Curtis Dennis first learned about B2B copywriting, he was worried it would be boring and force him to suppress his fun-loving personality. But, a few months into the gig, he was happy to learn that B2B clients are people too! Now he has traded in expensive gas-guzzling morning commutes as a carpenter for companies like SpaceX for a writer’s life on a beautiful island with the perfect cool temperatures.

Living the Writer's Life: Frank Mitchell

You’ll often find Frank Mitchell relaxing and playing guitar. In fact, other musicians know him as “the fingerpicking guy” because of his skill at that particular style of play. Although music is a huge part of his life, Frank prefers to write in silence and is working hard to build his dream writer’s life. Read Frank’s story to learn how he leverages his experience as a truck driver and military veteran to connect with email and funnel campaign clients.

Maximize Earning and Output This New Year with These 10 Innovative Traits

To reach your goals of writing more, earning more, and making better use of the freedom you have as a writer, utilize these valuable tips. Follow them and you’ll be ready to thrive and succeed in the year ahead.

Living the Writer's Life: Thomas Blake

Thomas Blake followed a twisty path in life before he landed on B2B copywriting. But today, he’s living his writer’s life while enjoying a newfound hobby of drawing pencil sketches. He even managed to score a free art course in exchange for his blog-writing services. Read below to learn Thomas’ advice for how to avoid burnout and one sneaky trick to make sure you’re always writing in a conversational tone.

Living the Writer's Life: Amy Slagle

It was December 2019 when Amy Slagle decided to end her 13-year teaching career for the unknown world of freelance writing. Her guiding light during this transition was the training she received from AWAI — especially from Russ Henneberry’s SEO Copywriting course. Now, just nine months after finishing the training, Amy has conquered her fears and is living her own writer’s life. Learn how she went from teacher to content marketer in this special interview with AWAI’s Jade Trueblood.

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More About Mindy McHorse

Living the Writer's Life: Susan Greene

When Susan Greene graduated from college with a BS in journalism, a career in copywriting seemed like a natural path. But actually, her passion for writing was born more than a decade earlier — starting with a simple poem sent into a comic book contest. In this interview, Susan tells the story of how one woman can go from a $3 contest prize to a lifetime of “figuring it out later” and living on her own terms.

Living the Writer's Life: Joel Boomer

Joel Boomer’s love affair with the South American country of Colombia started back in 2015. At first, he just visited to perfect his Spanish. But then, he met his fiancée and decided it was time to put down some serious roots. For Joel, copywriting in the financial niche has been the perfect fit to support his expat lifestyle. In this interview, Joel talks about his experience working within an agency.

Living the Writers Life: Catherine Catozzi

If you need a dose of inspiration to carry you through the cooling fall weather, look no further than Catherine Catozzi’s story. Just a few months ago, she made up her mind to be a Barefoot Writer. And then she did one simple thing that landed her a string of clients – and a four-figure month. Read on to find out how she did it.

Living the Writers Life: Max Latimer

Max Latimer first found copywriting while searching for a way to break free from unfulfilling jobs. He initially thought it would be a useful tool to help him create his own business… and then discovered that copywriting itself was the dream business he’d been looking for. Discover what happened after that lightbulb moment and why these days, he’s excited to get out of bed in the morning…

Living the Writer's Life: Chris Allsop

If you’ve attended Bootcamp, you’ve likely seen Chris Allsop’s smiling face in attendance. As one of the first in the Circle of Success, she has worked hard over the years to use every learning opportunity to its fullest. This attitude helped propel her into a hot seat with Dan Kennedy and into positions side by side with Clayton Makepeace and Marcella Allison. Check out some of Chris’s story in this special “Where are they now?” edition of our Living the Writer’s Life.

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