Mindy McHorse

Articles by Mindy McHorse

Living the Writer's Life: EG Orren

EG Orren says the only disaster she hasn’t experienced is a hurricane… But her rise from green newbie to successful copywriter — earning more than $17K in just 10 weeks — feels a bit like one of those awe-inspiring storms. Leaving behind her former career as a concert photographer, EG travels the continent working with music industry clients across four different time zones. Today, she prides herself on being a “consultant” rather than just an “order taker.” If only we had more space to share all of her fantastic adventures…

Living the Writer's Life: Sally Morem

As a child in the 1950s and ’60s, Sally Morem used to watch her father head off to work each day at the Giant Green Company in Le Sueur, Minnesota. She didn’t appreciate it at the time, but her father was deeply involved in creating one of the most famous advertising campaigns in history — the Jolly Green Giant (complete with its deep-throated “Ho! Ho! Ho!”). Today, Sally takes inspiration from her father’s work and helps self-development companies craft their own sales messages. It’s the perfect way to continue her family’s legacy in advertising.

Living the Writer's Life: Elias Christeas

A lot of people are inspired by the movies. But Elias Christeas’ fascination with Indiana Jones taught him to explore, engage with, and discover all that life has to offer. He leveraged his passion for automobiles into a copywriting career where he began breaking sales records within a matter of months. Today, he is happily living his dream writer’s life in Florida with his family. Here is Elias’ story …

Living the Writer's Life: Rob Gramer

Sitting around a conference room at his old engineering job was never going to be enough for Rob Gramer. He craved something more… a career where he could engage his curiosity, make serious money, and WIN. Lucky for Rob, he found an early mentor in copywriting legend Mark Ford and was able to build a brand new career. Today, Rob is a successful direct-response copywriter with multiple controls for large companies. Here’s his story…

How a Painted Baseball Transformed the Heart of a Town Through the Power of Story

As a storyteller and video artist, Andrew Davis has a history of weaving the two together in a way that creates something memorable. Here’s an example of how he does it…

View All …

More About Mindy McHorse

Living the Writer's Life: Susan Greene

When Susan Greene graduated from college with a BS in journalism, a career in copywriting seemed like a natural path. But actually, her passion for writing was born more than a decade earlier — starting with a simple poem sent into a comic book contest. In this interview, Susan tells the story of how one woman can go from a $3 contest prize to a lifetime of “figuring it out later” and living on her own terms.

Living the Writer's Life: Joel Boomer

Joel Boomer’s love affair with the South American country of Colombia started back in 2015. At first, he just visited to perfect his Spanish. But then, he met his fiancée and decided it was time to put down some serious roots. For Joel, copywriting in the financial niche has been the perfect fit to support his expat lifestyle. In this interview, Joel talks about his experience working within an agency.

Living the Writer's Life: Holly Rhoton

After injury, divorce, and moving homes… it’s been a tough year for Holly Rhoton. But she hasn’t let that get her down. While working full-time as a mammography technician, she’s been building up her side gig as a copywriter and showing her three kids the power of following your dreams. Read on to discover Holly’s simple secret for finding clients and why “it’s okay not to know everything.”

Living the Writers Life: Julia Borgini

Julia Borgini is in the process of growing a focused, poised, and powerful writing career. Long ago, she defined autonomy as her core value, and as a result, she’s built a professional writing career that gives her exactly that. Enjoy her story and take note of her specific tips on running an organized business, as well as how to succeed as a freelance writer.

Living the Writer's Life: Ben Phillips

Ben Phillips has worked with some of the top companies in the industry, and his willingness to continue building his skills has positioned him perfectly for a six-figure career. Check out some of Ben’s top advice about working for agencies and using LinkedIn to find clients.

View All …