Mindy McHorse
Articles by Mindy McHorse
Easy Domino-Effect Audience Research for Stronger Writing
July 23, 2024 (04:29:49 am)
The core, the heart, the soul of our writing… lies in our audience. And getting to know your audience is the gold standard for good persuasive writing. Health Master Copywriter Carline Anglade-Cole perfected this art when writing about supplements to the older market. To really find out what was on their minds and haunting their dreams, she went to Walmart and sat on a bench near the pharmacy.
Living the Writer's Life: Derek Coleman
February 24, 2024 (05:00:19 am)
Derek Coleman felt like his life was wasting away, working for meager pay at a dull job that required a prolonged commute. He made an escape plan and dove in, then found himself in a pickle when it didn’t work out the way he’d hoped. Writing came to the rescue, and brought with it unexpected joys. Enjoy Derek’s copywriting love story and take note of his unique long-term view to pursue joy to the very end.
Living the Writer's Life: Elizabeth Pickart
May 25, 2024 (05:30:35 am)
Elizabeth Pickart is in the process of watching all her writing dreams come true. Like many Barefoot Writers, writing for her was nothing more than a hobby until a necessary career change prompted her to look in new directions. Copywriting surfaced as a viable opportunity, and the more she did it, the more she loved it. One win led to another, and before she knew it, her author dream started to unfold. Read on to discover how copywriting helped her get there.
Living the Writer's Life: Steve Maurer
April 27, 2024 (05:00:15 am)
Steve Maurer has long been one of the friendliest, most helpful Barefoot Writers we’re proud to call a member. Along with always being ready to encourage someone move forward in their writing journey, he’s one of the humblest copywriters you’ll meet — though his rise to well-paid writing was seamless and fast. Enjoy Steve’s story.
Living the Writer's Life: Les Worley
March 23, 2024 (05:00:27 am)
Not only does Les Worley have a vibrant personality, but when I connected with him from his home in the Yucatan, he was surrounded by color, from his cheerful shirt and art to the vivid view out his window. But while he’s living the ultimate expat writer’s dream now, it didn’t come without a few key lessons. Read on to discover how writing made its way to the forefront of his career — twice — and how he’s leveraged it to live the semi-retired lifestyle of his dreams.
More About Mindy McHorse
Living the Writers Life: Catherine Catozzi
September 12, 2020 (07:00:49 am)
If you need a dose of inspiration to carry you through the cooling fall weather, look no further than Catherine Catozzi’s story. Just a few months ago, she made up her mind to be a Barefoot Writer. And then she did one simple thing that landed her a string of clients – and a four-figure month. Read on to find out how she did it.
Living the Writer's Life: Ben Phillips
January 09, 2021 (05:00:43 am)
Ben Phillips has worked with some of the top companies in the industry, and his willingness to continue building his skills has positioned him perfectly for a six-figure career. Check out some of Ben’s top advice about working for agencies and using LinkedIn to find clients.
Living the Writers Life: Max Latimer
September 18, 2020 (07:00:07 am)
Max Latimer first found copywriting while searching for a way to break free from unfulfilling jobs. He initially thought it would be a useful tool to help him create his own business… and then discovered that copywriting itself was the dream business he’d been looking for. Discover what happened after that lightbulb moment and why these days, he’s excited to get out of bed in the morning…
July Issue: Flip Those Worries to Happier Writing
July 03, 2020 (07:00:35 pm)
Just released, the July issue of Barefoot Writer!
August Issue: Fix the Fissures To Earn More Sooner
August 07, 2020 (07:02:46 pm)
Just released, the August issue of Barefoot Writer!
