A Two-Part Approach to Maximizing the Value of Your Email Names
One of the best ways to make sure that you have your readers’ attention – especially if you are sending a selling message – is to collect names and email addresses on your own website or blog that you can communicate with on a regular basis through a newsletter or RSS feed.
I have written about the value of “speaking to a captive audience” before and suggest a re-read if you have not yet started to do this. (Of course in this example, your captive audience is the list of email names that you have collected from visitors to your blog or website.)
A great tool you can use to accomplish this is Mail Chimp. They have a free version that allows you to have up to 2000 names on your list and send up to 12,000 emails per month. Plus they have different payment plans that scale to your growing needs. Check it out if you want to get started!
But once you have that going, your next question should be “so now what do I do with them?”
I spend a lot of time doing research on different places to advertise in AWAI’s niche market so I have seen a lot of independent blogs and websites and I have noticed that the majority of them use a hybrid approach to maximizing the value of their email names once they have them.
Because these are smaller publishers – usually a solopreneur or a partnership, they don’t have the time or resources to create and manage their own products. (One of the reasons I suspect some of you have joined our affiliate program in the first place!)
So why not use their two-part approach and combine affiliate marketing with advertising sales in your newsletter or blog posts?
You never know who might be looking to reach your community from an advertising perspective. Plus the relationship that you have cultivated with your readers by posting regularly and interacting is a valuable one.
As always, I suggest that you make sure that you are only recommending products that you believe in and that fit with your audience and your core belief system.
But why not take a two-pronged approach to making the most money you can and supplement your affiliate commissions with advertising revenue?
Something to think about for 2013.
And remember, I am always here to help so if I haven’t addressed your question here or if you would like to suggest a topic to cover in a future newsletter, please write in to email@example.com and I will do my best to get you an answer.
To a profitable partnership,
American Writers & Artists Institute
P.S. One of the advantages of being in the AWAI affiliate program is that you have the opportunity to republish any of the content that you find in our archives.
And you only have to provide attribution. A very easy way to populate your blog on enhance the editorial content of your newsletter.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »