These Two Easy Copy Fixes Make Your Ideas Shine
August 29, 2011 (05:17:44 am)
Jen Stevens shares how you can make your copy shine by doing these two easy things.
3 Quick-and-Easy Tips for Writing "Chatty" Copy
September 20, 2010 (08:58:55 am)
Jen Stevens gives easy to implement tips on writing conversational copy.
Fish Funerals and Free Caribbean Vacations: The Joys of A Flexible Schedule
June 08, 2010 (10:36:13 am)
Jen Stevens explains how writing travel articles allow her to keep a flexible schedule, spend time with her kids, and enjoy certain perks when traveling the world.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
What Three Recessionary Trends Mean for Your Copy
August 26, 2009 (08:53:16 am)
Recession is a time to make a case for the tried-and-true. Jen Stevens demonstrates how three recessionary trends can strengthen your copy.
Why Story Leads Work … and Five Places to Find Them
September 15, 2008 (08:37:50 am)
Jennifer Stevens explains how story telling can help you get started on a new copywriting project.
The One Power Tool That Will Easily, Instantly Ratchet Up Your Copy
May 12, 2008 (03:15:52 pm)
Jennifer Stevens suggests the one thing every new copywriter should focus on for creating more engaging copy.
4 Reasons to Consider Storytelling Leads – and 5 Places to Find Them
November 27, 2006 (10:57:19 am)
Jen Stevens explains how and why to use storytelling leads in your copywriting packages.
The Wrong Words … and the Right Ones … for Travel (and All) Writing
June 13, 2005 (02:51:30 pm)
Jen Stevens teaches you how to write better, more engaging descriptions.
Recommended Reading: Top Picks
March 15, 2004 (03:21:59 pm)
Jen Stevens recommends several books to improve your writing.
Secrets of a Master: 10 Insider Secrets of Successful Interviewing, by Jen Stevens
February 25, 2002 (05:35:35 pm)
Jen Stevens shares ten secrets for conducting better interviews.
Insights From the Masters … Six Techniques for Jumpstarting Your Creative Engine
October 22, 2001 (09:48:39 am)
Master copywriters like Don Mahoney and Michael Masterson share how they overcome writers block and get moving on a project.
Secrets of a Master: How to Propel Your Reader Forward With Sentences That "Look Back Early"
October 08, 2001 (09:42:26 am)
Jen Stevens unveils the best way to make your copy flow effortlessly and to keep your readers hooked.
Secrets of a Master: How to Speak Directly and Personally to Your Reader by Banishing Passive Voice
August 27, 2001 (02:30:24 pm)
Jen Steven reveals how you can better connect with readers by eliminating the passive voice from your copywriting.
5 Power-Packed Writing Techniques To Dramatically Improve All Your Writing
May 21, 2001 (10:10:44 am)
Jen Stevens shares five ways to immediately add power to your writing.