Secrets of a Master: “The Secret of the ‘Skeptical’ Narrator” by John Forde
March 11, 2002 (09:56:30 pm)
John Forde shares master-level copywriting secrets.
Secrets of a Master: What You Can Do As a Copywriter When It Comes to Writing Offers
February 11, 2002 (06:22:54 pm)
John Forde uncovers the secrets of writing offers your readers will act on.
Secrets of a Master: How to Add Power Negotiation Tactics to Your Sales Pitch
January 28, 2002 (04:22:54 pm)
John Forde shows you the power of reciprocal concession.
More of What You Need to Make Your New Writing Career Pay Off
January 14, 2002 (04:05:23 pm)
John Forde shares more tips for building your career as a successful copywriter.
Five Absolute Essentials for Making It as a Copywriter
December 17, 2001 (10:18:49 am)
John Forde tells you what you need to make it as a freelance copywriter.
Secrets of a Master: Breakthrough Thinking With Much Less Work
November 19, 2001 (10:04:51 am)
John Forde shows how to reach higher levels of copywriting success by working smarter—not harder.
Insights From the Masters … Six Techniques for Jumpstarting Your Creative Engine
October 22, 2001 (09:48:39 am)
Master copywriters like Don Mahoney and Michael Masterson share how they overcome writers block and get moving on a project.
Infallible Cures for Creative Burnout
October 08, 2001 (09:36:53 am)
Master copywriter John Forde shares his secrets for overcoming creative burnout.
Secrets of a Master: The Power of Social Proof
September 10, 2001 (09:16:59 am)
John Forde shares some of “Influence: The Power of Persuasion” author, Robert Cialdini's secrets for persuading people to make buying decisions.
Secrets of a Master: How to Make "Yes" Irresistible
August 13, 2001 (01:47:24 pm)
John Forde shows how to get your prospect to say, “Yes,” by taking away his reasons to say, “No.”
Secrets of a Master: Less Is More. Confessions of a Word-a-Holic
July 16, 2001 (11:05:48 am)
John Forde shares how over-writing can potential hurt the results of a direct mail package.
Secrets of a Master: Memories, Behavior, and the Volkswagen Beetle
June 18, 2001 (01:40:38 pm)
John Forde reveals how powerful nostalgia—and memories—can be and how you can use it in your next direct mail package.