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How to Tap Into AWAI’s Culture of Shared Success

The AWAI family is a great support system for new and advanced copywriters. Share your experiences and advice with other members and learn from those around you.

Go From Busy to Productive in 3 Easy Steps

Become more organized and more productive with these 3 great tips from Michele Peterson.

7 Ways To Be a Champion by Going the Extra Mile

Michele Peterson explains how going the extra mile can help your copywriting business grow exponentially.

How to Talk About Yourself WITHOUT Your Audience Sending Out Rescue Signals

Do you freeze up when someone asks you to talk about yourself? Michele Peterson provides some great steps for marketing yourself.

The 3 P’s of Successful Networking

Michele Peterson shares her own Three P’s of Successful Networking to help make getting clients more comfortable.

8 Steps to An MVP Copywriting Career

Michele Peterson gives you eight steps you can take if you want to have a copywriting career of MVP distinction.

Claiming a Niche Gives You Focus and the Power of Choice

Michele Peterson wants to help give your freelance career focus by getting you to choose your niche.

7 Steps to Cure “Cobbler’s Children Syndrome”

Michele Peterson reminds us that we need to help ourselves to further our careers.

Pre-Game Rituals to Get You in the Writing Zone

Many people who have had success at anything have a ritual that keeps them in the zone. Michele Peterson shares her pre-game ritual, and helps you develop your own.

Put Your Own Oxygen Mask On First... Then Assist Others

Michele Peterson wants to make sure you are helping your own business first before trying to help clients with their's.

“Do, or Do Not … There Is No Try”

Michele Peterson wants you to stop trying and start doing.

Why I Chose Web Copywriting … And You Should, Too

Michele Peterson explains the nature of the vast and ever growing world of web copywriting.

How to Use Speaking Engagements to Market Your Freelance Business

Having the chance to speak publicly can often invoke great fear in people. But Michele Peterson explains why such an opportunity is a great way to market your freelance business.

How to Leverage Work You Do Outside Your Niche to Build Credibility

Sometimes as a copywriter you may have to deviate from your goal to keep afloat. Michele Peterson recommends some ways to help push these deviations closer to your original plan.

Why Busy-ness Is Not Good for Business

How you spend your time can be as important as how you spend your money. Michele Peterson has some tips for focusing your energies on the most profitable actions.

Writing Effective Short-Copy Emails

Michele Peterson has some ways of using short-copy emails to get customers clicking.

5 Quick & Easy Ways to Be Memorable

Michele Peterson provides some great tips for making sure you make a memorable impression that can boost your freelance business.

Be Specific – You Just Might Get What You Ask For

Michele Peterson has some great ideas to help start a powerful word of mouth marketing campaign for your freelance business.

How to Win the Prospecting Game

Michele Peterson reminds us of the simple pleasure of turning tasks into games, and how it can help you land your next client.

How to Write Compelling Copy … For ANY Type of Project

Michele Peterson tells us how to engage our readers at a deep and emotional level by utilizing this timeless technique.

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