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Why Being Ultra-Specific in Your Copy Can Sometimes Be a Bad Thing

Guillermo Rubio explains how, if you’re not careful, there are times when specificity in your copy can get you into trouble with the law. Learn how to keep yourself – and your clients – off the “legal radar.”

“Where Do I Start!?” – How to Beat Analysis Paralysis

AWAI Staff Writer Guillermo Rubio explains what to do when you feel like you’re in a state of “analysis paralysis.”

Whenever You Start Thinking, “I’ll Never Be Able to …” – Remember the True Secret to Success …

AWAI Staff Writer Guillermo Rubio explains why the key to getting past negative thoughts so you can move forward toward your goals is to realize how those at the top really attained success.

What’s the Setting on Your “Success Thermostat”?

AWAI Staff Writer Guillermo Rubio offers three steps for resetting your “success thermostat” so that you can achieve a higher level of success.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Prove It! – 5 “Quick ‘n’ Easy” Tools for Painless Research

Guillermo Rubio offers five quick and easy research tools you can use to provide proof and make your copy rock-solid, even against the most skeptical eye.

Quick Tip: How to Write Stronger Copy – Every Time

AWAI Staff Writer Guillermo Rubio offers a quick tip for making sure your copy is as good as you can make it every time.

AWAI Member Mike Ervin’s “$30,000 Secret” – and How You Can Use It to Make Money Online This Year

Guillermo Rubio explains how to avoid a monumental mistake when setting up a money-making website.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You

You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.

5 Ways to Break Into the Business-to-Business Market Without Writing Long Sales Letters

As an up-and-coming copywriter, you might think the only way to earn a living in this industry is to write long-form sales letters. But that’s not the case. Here are five other ways to make a living as a copywriter that you can start doing today.

The Most Powerful Thing You Can Do for Your Copywriting Career

Without commitment, most dreams never come to pass. But when you commit – and make that decision that you’re going to go after what you want and get it, no matter what – your life instantly transforms for the better.

7-Step Plan for Working With Web-Copy Clients

To make a fantastic living as a web copywriter, you need to know exactly what you’re going to do with clients from start to finish. Pam Foster offers her 7-step plan for scoring big with web-copy clients.

Lights, Camera, Action! Get Paid to Write Short Video Scripts

Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.

Marketing Yourself Without a Resume: What You MUST Know About Marketing Your Freelance Copywriting Services

AWAI Staff Writer Guillermo Rubio offers an inside look at exactly how to land paid copywriting assignments, and why a resume is not what potential clients want from you.

How to Use Michael Masterson’s “Power of One” to Eliminate Information Overload and Live a Richer Life

Information overload can paralyze you. Michael Masterson’s Power of One rule can help you eliminate information overload for good, so that you retain more from everything you read, and live a richer, more fulfilling life.

Woman Attacked With Cheeseburger! (A Lesson in Grabbing Your Prospect’s Attention)

Curiosity is a powerful way to make your prospect read your sales message from top to bottom. Learn how to create curiosity in your sales letter’s headline and lead so you can boost response.

3, 2, 1 … Happy New Year! A Toast to Your Copywriting Success

AWAI Staff Writer Guillermo Rubio offers three success tips from Wallace D. Wattles’ timeless book, The Science of Getting Rich.

Move Over Genghis Khan: How to Be Ruthless With Your Copy and Beat It Into an “A-Level” Masterpiece

Gary Hennerberg has developed a process that helped him beat one of his client’s 8-year-long controls by 60%! Learn what makes Gary’s copy so successful.

How to Finally Write That Book You’ve Always Dreamt of Writing

Patricia Ogilvie has published two books and is working on her third. Check out Patricia’s advice for finally writing that book and getting it published.

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