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Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro

After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her pivot her career and make an impact in her industry.

The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief

Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.

Inside AWAI Success Interview: Jill Weberding

Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.

Success Story Interview: Tina Matras

After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.

Monday Morning Jumpstart: How to Turn Passions into Profits

What could giant cookies teach you about building your writer’s life? Turns out — a lot. 🍪 ✍🏻 😉

Monday Morning Jumpstart: How Listening Creates Lucrative Opportunities

What if the best way to grow your writing business wasn’t by guessing what to offer — but by truly listening first?

AWAI Member Spotlight: Claudia Cesarotti

From Pet Groomer to Marketing Specialist for the National Animal Supplement Council Claudia shares 3 success tips and more!

Monday Morning Jumpstart: Overcome the Fear of Starting

Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to picking the easiest win that will get you in the game, you’ll learn how to break through your mental blocks and start moving forward.

Monday Morning Jumpstart: Creating Multiple Income Streams

Copywriting isn’t just about trading hours for dollars… It can open up numerous ways to make money and build a life you love. From diversifying your income to taking control of your time, Rebecca Matter, president of AWAI, shares in today’s Monday Morning Jumpstart how mastering copywriting could lead to multiple income streams and career flexibility.

Get a Success Boost When You Find Your Community

There are plenty of ways to boost your confidence by surrounding yourself with like-minded writers and positive people. Find this group to build a more successful career.

Monday Morning Jumpstart: Your Story

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood help you define YOUR story … so you can keep moving forward with ease.

Monday Morning Jumpstart: Business is a Journey of Self

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about how self-improvement impacts all aspects of your life, including your writing business.

Monday Morning Jumpstart: Business and Personal Are One

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, talk about the intersection of your business and personal life… and how unifying the two can MAXIMIZE your outcome in both areas.

Monday Morning Jumpstart: Redefining Self-Care

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and special guest, Dr. Annette Annechild, show you it can also resolve writing blocks, increase productivity, and get you moving again when you stall or get stuck.

Monday Morning Jumpstart: Fear Before Beginning

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and special guest, Dr. Annette Annechild show you where the fear comes from … and then helps you combat it.

Monday Morning Jumpstart: Maintaining Client Relationships

In today’s Monday Morning Jumpstart, AWAI Learning Chief, Pam Foster shares her number one tip on keeping client relationships thriving.

Monday Morning Jumpstart: Truth About Most Clients

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster shares one big truth she’s discovered over the years…

Monday Morning Jumpstart: Tips for Staying Positive

Staying positive is easy when things are going well … but what about when they’re not? What if you feel like you’re trying and trying … but nothing is working? Then what? In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster give numerous insights that can help.

Monday Morning Jumpstart: 1% Rule to Reach Goals

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Chief Success Officer, Ted Capshaw share something you can do instead … that will practically guarantee you REACH your goal.

Monday Morning Jumpstart: Celebrate

In today’s 🎉 100th Monday Morning Jumpstart episode 🎉, AWAI Director of Training, Jade Trueblood, and AWAI Chief Success Officer, Ted Capshaw talk about why it’s important to slow down to celebrate goals that you reach.

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