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Improve Your Writing by Studying Yourself

Try this very practical way to not only improve the quality of your writing, but to make your editors happier as well.

The Poison of Predictability

Although predictability is helpful when working with clients, Will Newman explains how being unpredictable can be beneficial to your success in copywriting.

What Hugh Downs Can Tell You About Successful Copywriting

Give your copy a boost by adding curiosity and credibility. Need some ideas? Take a look in your swipe file for inspiration.

The Copywriting Secret You CANNOT Ignore

As we start 2016 off with a fresh start, here's a reminder of the single most important thing you must do to ensure copywriting success.

Why NOT to Make a New Year’s Resolution

Instead of making a New Year's resolution that you may not keep, Will Newman suggests making a specific - and more manageable - plan instead. Here's how you can get started now.

An Invitation For Us To Meet

The end of the year is a world-wide season for gift giving, and here's a gift you could give yourself that will keep paying off for years to come.

The Art of Providing a Compassionate Copywriting Critique

When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.

Why You Should Stop Using To-Do Lists

Find out how Will Newman discovers that the Covey Four Quadrant Grid system beats traditional to-do lists when it comes to time management.

Learning From My Copywriting Hero

Knowing copywriting history adds depth to your understanding of the industry, and here Will Newman shares a story of his copywriting hero who played a big role in shaping the industry.

How to Capture a Client’s “Unique Voice”

There are two types of voices in copywriting: the copywriter's voice and the letter writer's voice. Here, Will Newman explains the difference between the two and shares techniques for perfecting them.

How to Speak Intelligently About Everything That Matters

Mark Morgan Ford's new book, How to Speak Intelligently About Everything That Matters, is your new "cheat sheet" for great ideas! Learn more about his book here.

Story Behind a Successful Copy Challenge

Knowing and understanding his targeted audience's beliefs helped Will Newman craft a message that resulted in earning his town’s library and recreation district tens of thousands of dollars per year.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

Controlling Time, So it Doesn’t Control You

As a freelance writer, it can be hard to settle down and get to work, so having and sticking to an established work schedule is crucial. Here Will Newman shares his daily routine.

How to Abolish Writer’s Block

Here are five “Blank Page Blasters” for overcoming writer’s block that will get you writing quickly when faced with a blank page or computer screen.

Why Being Politically Correct Could be the Kiss of Death in Copy

Does political correctness have a place in copy? Will Newman believes it doesn't. Find out why here.

Copy “Skunk” Words to Avoid

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

The Secret Behind Kid Books and Copywriting Success

Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.

The Art and Science of Being Believable

To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.

To Succeed as a Freelancer, Forget Everything You Learned as an Employee

As a freelancer, you have the ability to choose your own schedule, who you work with and what you work on, but it can be hard to break your old 9-to-5 habits. Here Nick Usborne shares some tips for breaking those habits.

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