Direct Response Copywriting Legend
"If you can arrange it, be born into money; preferably a vast fortune.
"Failing that, be born with world-class good looks, with a heaping helping of acting, musical, or athletic talent.
"If you are unable to arrange for these things and still seek unlimited wealth and freedom, become a direct response copywriter.
"It will afford you wealth and freedom that is otherwise reserved for the world's most fortunate elite."
Clayton Makepeace is no mere copywriting guru.
He is a full-time, working copywriter who has earned copywriting fees of $1 million or more every year since 1995 …
Who just happens to love nothing better than helping younger writers achieve the freedom and financial success he has experienced in his own life.
Clayton wrote his first direct response promo a half-century ago; in 1968 – and took his first full-time copywriter job in 1974.
Since then, Clayton's hard-hitting sales copy has enabled him to do wonderful things for clients as diverse as Phillips Publishing, Health Resources, the Libertarian Party, Rodale Press, Boardroom, Weiss Research and many others.
Before Clayton, Security Rare Coin had monthly sales of $300,000. One year after Clayton came on-board, monthly sales surpassed $16 million. Annual revenues soared to $192 million.
Before Clayton, Blanchard Rare Coin and Bullion had annual sales of $20 million. After Clayton, sales surged to over $120 million. Better yet, the owner cashed out for tens of millions, selling the company to a subsidiary of General Electric.
Clayton sold two million subscriptions to Phillips Publishing's Health & Healing newsletter. Total estimated revenues; $78 million. The promo was so successful, Clayton was retained to launch all of Phillips’ health newsletters growing forward.
He generated more than $30 million in sales for Health Resources' "Oral Chelation" supplement and millions more for the company’s other supplement products.
In the 1980s, ‘90s and 2,000s – and using direct mail alone – Clayton built three investment newsletters into the largest of their kinds in the world, selling more than 200,000 subscribers each for The Money Advocate, Personal Health Bulletin and Safe Money Report.
He created two online promotions for Weiss Research that generated revenues of up to $18.5 million in as few as 60 days … and many more $5 million, $7 million and $10 million winners.
Today, Clayton’s exclusive client is Money Map Press, arguably the largest and fastest-growing division of Agora, Inc. He can be seen working with up to a dozen freelancers at a time in addition to his permanent staff of four up-and-coming writers.
A staggering number of today’s hottest seven-figure writers give Clayton credit for their success.
Clayton Makepeace Articles
AWAI Programs with Clayton Makepeace
Multiply Your Copywriting Income With Video Sales Letters
According to eMarketer, online video was the fastest growing ad format in 2012 with nearly 55% growth.
And according to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. And, when a video is information-intensive, 66% of consumers will watch the video two or more times.
Bottom line: Online video is here to stay and will continue to GROW.
That’s why if you want to quickly snowball your income, learning how to write Video Sales Letters (VSLs) is a key skill.
One of the best VSL writers in the business is none other than legendary copywriter, Clayton Makepeace.
Clayton’s not only one of the highest-paid copywriters in the world, he’s also helped generate over $1.5 BILLION in sales for his clients.
And part of his secret is using Video Sales Letters that SELL.
Now, you can learn his entire system, in his program The Makepeace Method for Making a Fortune Writing Video Sales Letters.
Over the course of 8 sessions, you’ll know how to attract million-dollar clients with your VSLs, how to make sure it’s a huge success, a simple formula for writing a great VSL every time, and a whole lot more.
This program is a game-changer for your career.
There is simply nothing like this, a proven system for writing VSLs that has been shown to bring in a million dollars a week in sales for your clients (sometimes more).
Imagine what this could do for your career when you can show a client that you’re not just a copywriter … but a bona-fide VSL expert.
And more than just saying that, you’ll be able to demonstrate in the course of a conversation with a client that you know far more than the average copywriter. FAR MORE.
You’ll even know how to put together your own presentation video — SHOWING your client that you know what you’re talking about.
Get ready to give your income a BIG boost!