Articles by Kammy Thurman
AWAI Insider Success Strategy … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale
March 10, 2008 (02:18:43 pm)
Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy.
Easy Design Strategies That Lead Your Reader to the Sale
February 14, 2008 (11:47:13 am)
Kammy Thurman shares design strategies that improve readability and boost sales.
Are You Committing These 12 Deadly Website Sins?
June 16, 2006 (03:11:57 pm)
Kammy Thurman discusses 12 mistakes that be hurting your website's effectiveness
Using “Points of Entry” to Capture the Prospect's Attention … and the Sale
January 12, 2006 (08:21:47 am)
Kammy Thurman discusses design strategies that help to guide the reader through the package.
Improve Designs With Infographics
December 30, 2005 (10:24:47 am)
Kammy Thurman shares how graphics that show information instead of telling it can improve the strength of your design.
Interviews with Kammy Thurman
Success Story: How Kammy Thurman Got Her First Writing Job … Then Her First Copywriting Job – and What She Did When They Asked Her for Samples
April 28, 2003 (04:19:34 pm)
Kammy Thurman shares how she landed her first copywriting job and gives you insight on how to handle it when a client asks for writing samples.
More About Kammy Thurman
AWAI Wall of Fame Member Kammy Thurman
June 27, 2008 (12:42:44 am)
AWAI member Kammy Thurman shares her success story.
When Did You Realize You Were Living the Copywriter’s Life?
April 16, 2007 (09:52:35 am)
More new copywriters have been added to AWAI’s wall of fame.
Dear AWAI: "We're Having Such a Blast on this New Adventure …"
April 02, 2007 (09:46:51 am)
Kammy Thurman talks about her new life adventure made possible by her copywriting career.
Two IFD Graphic Designer Success Stories
March 27, 2007 (02:30:42 pm)
Two graphic design success members share their success stories.
Choosing the Right Computer System, Part 5: Graphic Gadgets Demystified
October 06, 2005 (03:12:33 pm)
Graphic design experts share their thoughts on graphic design gadgets.