Articles by Robert Rice
How to Make Money As a Ghostwriter: Insider Tips to Get Started
December 14, 2021 (04:56:15 pm)
Get these insider tips on how to become a ghostwriter from a writer with a thriving career helping other people tell their stories.
Why You Should Choose a Niche
June 24, 2015 (06:52:39 am)
Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.
A Copywriting Lesson from the “Godfather” Himself [audio]
September 18, 2014 (03:15:52 pm)
Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.
Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
December 19, 2014 (06:20:54 am)
In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.