Tim Matassa

Articles by Tim Matassa

The Case Against SMART Goals

Are the goals you’re setting motivating you? Maybe not… Tim Matassa shares why he isn’t setting certain goals, and why you may want to follow his lead.

Give Users a Memorable Experience by Injecting “Micro” Doses of Fun!

Bring some fun into your writing. There’s a special type of web copy that can engage visitors and bring them back to your site more often. Learn more here.

Why I Didn’t Set Any Goals for This Year…

Setting and writing down your goals can help you achieve success. Writer Tim Matassa tried an alternative tactic this year, and it may work for you too.

Unicorns, FOMO, and 2018’s Hottest Web-Writing Trend

Don’t miss this hot new trend in the web-writing world. This opportunity is so unusual, it creates more work for the writer as soon as the project’s over.

Why Copywriting Beats Every Job on This List

Most careers have a high barrier to entry, like Glassdoor’s 20 most in-demand jobs that pay over $100,000. But copywriting is a totally different story.

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